Protein Bar | Natural Whey & Collagen

Delicious Natural Protein Bar

Combining 100% natural whole foods with a well-rounded blend of grass-fed whey and bovine collagen, the True Protein bar was four years in the making to deliver the tastiest high-protein bar on the market, packed with flavour and nutritional benefits.

High in Protein

Boasts a high protein content per serving, derived from a well-balanced blend of collagen and whey protein concentrate to support lean muscle growth and post-workout recovery.
Whole Food Ingredients

Unique blend of clean, healthy whole foods including almonds, dates, chia seeds and Himalayan pink salt for the perfect flavour, texture and nutritional benefits.
Complete Amino Acid Profile

The True Protein bar includes both whey protein concentrate and collagen to provide a complete amino acid profile vital for functions including muscle protein synthesis, tissue repair and nutrient absorption.
Good for the Gut

Made from both soluble and insoluble fibre, the True Protein bar will help keep your digestive system healthy and leave you feeling fuller for longer.
Premium Flavour

We took four years to develop our protein bars. We have tried, tested and perfected a recipe that is as delicious as it is nutritious, boasting a soft, chewy texture and rich taste.
Convenient Snack

Whether you want a post-workout snack or mid-afternoon pick-me-up, the True Protein bar is the ultimate on-the-go healthy treat, individually wrapped for your convenience.

Rated 4.9 (2244 reviews)

Proudly Trusted by Elite Aussie Athletes

Josh Azzopardi

Olympic 100m Sprinter

Holly Supple

Dietitian

Jade Johnston Mitrevska

Track Athlete / Sprinter

Tara Jenkins

Strength & Conditioning Coach

Gabrielle Osborne

Master Swimmer

Jess Green

True Athlete (Crossfit)

Snack Smarter. Every Day.

Whether you're fuelling a busy lifestyle or supporting an active training schedule, the True Protein Bar delivers clean, whole food nutrition without compromise. Its dual protein blend and natural ingredients make it a versatile daily staple for everyone from the health-conscious snacker to the serious athlete.

Between-Meal Nutrition

Real, recognisable ingredients that sustain energy and support satiety, without the blood sugar spike of bars built on artificial sweeteners.
Post-Workout Recovery

Support muscle repair and connective tissue recovery simultaneously, thanks to a blend of grass-fed whey and hydrolysed bovine collagen.
On-the-Go Whole Food Snacking

A practical everyday option for those who refuse to compromise on ingredient quality, with no artificial fillers, flavours or sweeteners.

Not All Protein Bars Are Created Equal

The True Protein Bar is defined by what it contains, and what it doesn't. Made from whole food ingredients, naturally sweetened with dates, and HASTA certified for sports purity, it sets a different standard to the artificially sweetened, heavily processed bars that dominate the market.

Not All Protein Bars Are Created Equal
Attribute	True Protein Bar	Others
Made from whole food ingredients	✔	✘
No added sugar - sweetened with dates	✔	✘
Added collagen for skin, hair, and joints	✔	✘
High in fibre for a healthy gut	✔	✘
Australian made & owned	✔	✘
No artificial flavours, colours or sweeteners	✔	✘
HASTA certified (banned-substance tested)	✔	✘

Made in Australia
Nothing Artificial
No Added Sugar
Gluten-Free

Nutritional Information

RICH CHOCOLATE	PER 63G SERVE	PER 100G
Energy	951kJ (227 Cal)	1510kJ (361 Cal)
Protein	17.2g	27.3g
Gluten	nil detected	nil detected
Fat, total	10.1g	16.0g
- Saturated	1.5g	2.4g
Carbohydrate	8.5g	13.5g
- Sugars	7.6g	12.0g
Dietary Fibre	11.4g	18.1g
Sodium	84mg	134mg

SALTED CARAMEL	PER 63G SERVE	PER 100G
Energy	951kJ (227 Cal)	1510kJ (361 Cal)
Protein	17.6g	27.9g
Fat, total	10.1g	16.1g
- Saturated	1.4g	2.3g
Carbohydrates	8.0g	12.7g
- Sugars	7.4g	11.7g
Dietary Fibre	10.6g	16.9g
Sodium	282mg	448mg
Gluten	nil detected	nil detected

COOKIES AND CREAM	PER 63G SERVE	PER 100G
Energy	844kJ (202Cal)	1340kJ (320Cal)
Protein	16.8g	26.7g
Fat, total	7.0g	11.1g
- Saturated	1.3g	2.1g
Carbohydrates	8.8g	14.0g
- Sugars	7.7g	12.3g
Dietary Fibre	12.3g	19.5g
Sodium	92mg	146mg
Gluten	nil detected	nil detected

TOASTED COCONUT	PER 63G SERVE	PER 100G
Energy	788kJ (188Cal)	1250kJ (299Cal)
Protein	14.3g	22.7g
Fat, total	6.4g	10.2g
- Saturated	2.3g	3.6g
Carbohydrates	9.1g	14.4g
- Sugars	7.9g	12.5g
Dietary Fibre	11.0g	17.5g
Sodium	96mg	153mg
Gluten	nil detected	nil detected

CHOC MINT	PER 63G SERVE	PER 100G
Energy	888kJ (212 Cal)	1410kJ (337 Cal)
Protein	17.2g	27.3g
Gluten	nil detected	nil detected
Fat, total	8.9g	14.1g
- Saturated	1.8g	2.9g
Carbohydrate	9.3g	14.8g
- Sugars	8.2g	13.0g
Dietary Fibre	13.5g	21.5g
Sodium	85mg	136mg

CHOC PEANUT BUTTER	PER 63G SERVE	PER 100G
Energy	914kJ (218 Cal)	1450kJ (347 Cal)
Protein	18g	28.5g
Gluten	nil detected	nil detected
Fat, total	8.7g	13.8g
- Saturated	1.8g	2.8g
Carbohydrate	10g	15.8g
- Sugars	8.4g	13.3g
Dietary Fibre	13.3g	21.1g
Sodium	115mg	182mg

BLUEBERRY CASHEW	PER 63G SERVE	PER 100G
Energy	983kJ (235 Cal)	1560kJ (373 Cal)
Protein	15.8g	25g
Gluten	nil detected	nil detected
Fat, total	10.7g	17.0g
- Saturated	3g	4.8g
Carbohydrate	11.8g	18.8g
- Sugars	8.4g	13.4g
Dietary Fibre	11.7g	18.6g
Sodium	115mg	182mg

LEMON ZEST	PER 63G SERVE	PER 100G
Energy	1014kJ (242 Cal)	1610kJ (385 Cal)
Protein	15.8g	25.1g
Gluten	nil detected	nil detected
Fat, total	11.5g	18.3g
- Saturated	3.5g	5.5g
Carbohydrate	10.7g	17.0g
- Sugars	6.8g	10.8g
Dietary Fibre	11.8g	18.8g
Sodium	115mg	183mg

BANANA BLISS	PER 63G SERVE	PER 100G
Energy	1002kJ (239 Cal)	1590kJ (380 Cal)
Protein	16g	25.4g
Gluten	nil detected	nil detected
Fat, total	11.8g	18.8g
- Saturated	3.7g	5.8g
Carbohydrate	10.4g	16.5g
- Sugars	7.1g	11.2g
Dietary Fibre	11.9g	18.9g
Sodium	115mg	183mg

MANGO DELIGHT	PER 63G SERVE	PER 100G
Energy	989kJ (236 Cal)	1570kJ (375 Cal)
Protein	15.7g	24.9g
Gluten	nil detected	nil detected
Fat, total	11.0g	17.4g
- Saturated	3.3g	5.3g
Carbohydrate	11.7g	18.5g
- Sugars	8.7g	13.8g
Dietary Fibre	11.7g	18.6g
Sodium	115mg	182mg

Ingredients

Rich Chocolate: Organic soluble fibre (Tapioca IMO), Dates, Raw almond, Whey protein concentrate (Milk), Hydrolysed bovine collagen, Roasted almond paste, Tahini (Ground sesame seeds), Natural cocoa powder, Chia seeds, Natural flavours, Organic virgin coconut oil, Himalayan pink rock salt. Contains almond, milk, sesame.

Salted Caramel: Organic soluble fibre (Tapioca IMO), Raw almond, Dates, Whey protein concentrate (Milk), Hydrolysed bovine collagen, Roasted almond paste, Tahini (Ground sesame seeds), Natural flavours, Himalayan pink rock salt, Whey protein crisps (Milk), Chia seeds, Organic virgin coconut oil. Contains almond, milk, sesame.

Cookies & Cream: Organic soluble fibre (Tapioca IMO), Dates, Whey protein concentrate (Milk), Hydrolysed bovine collagen, Roasted almond paste, Tahini (Ground sesame seeds), Whey protein crisps (Milk), Raw almond, Natural cocoa powder, Natural flavours, Chia seeds, Organic virgin coconut oil, Himalayan pink rock salt, Vanilla bean powder. Contains almond, milk, sesame.

Toasted Coconut: Organic soluble fibre (Tapioca IMO), Dates, Roasted almond paste, Whey protein concentrate (Milk), Hydrolysed bovine collagen, Raw almond, Shredded coconut, Tahini (ground sesame seeds), Coconut water powder, Chia seeds, Natural flavours, Organic virgin coconut oil, Himalayan pink rock salt. Contains almond, milk, sesame.

Choc Mint: Organic soluble fibre (Tapioca IMO), Dates, Roasted almond paste, Hydrolysed bovine collagen, Whey protein concentrate (Milk), Raw almond, Cocoa powder, Whey protein crisps (Milk), Tahini (ground sesame seeds), Organic MCT powder, Natural flavours, Chia seeds, Himalayan pink rock salt. Contains almond, milk, sesame.

Choc Peanut Butter: Organic soluble fibre (Tapioca IMO), Dates, Whey protein concentrate (Milk), Hydrolysed bovine collagen, Peanut butter (11%), Roasted peanut (9%), Tahini (ground sesame seeds), Cocoa powder, Whey protein crisps (Milk), Chia seeds, Natural flavours, Himalayan pink rock salt, Organic virgin coconut oil. Contains milk, peanut, sesame.

Blueberry Cashew: Organic soluble fibre (Tapioca IMO), Cashew, Whey protein concentrate (Milk), Hydrolysed collagen, Dates, Roasted almond, Freeze dried blueberry (5%), Shredded coconut, Tahini (Ground sesame seeds), Natural flavour, Pumpkin seeds, Chia seeds, Organic virgin coconut oil, Himalayan pink rock salt. Contains almond, cashew, milk, sesame.

Lemon Zest: Organic soluble fibre (Tapioca IMO), Cashew, Hydrolysed collagen, Whey protein concentrate (Milk), Dates, Roasted almond, Shredded coconut, Tahini (Ground sesame seeds), Natural flavours, Freeze dried lemon juice powder (1%), Chia seeds, Organic virgin coconut oil, Himalayan pink rock salt, Natural sweetener (Sweetease). Contains almond, cashew, milk, sesame.

Banana Bliss: Organic soluble fibre (Tapioca IMO), Cashew, Whey protein concentrate (Milk), Hydrolysed collagen, Dates, Roasted almond, Shredded coconut, Tahini (Ground sesame seeds), Natural flavours, Pumpkin seeds, Freeze dried banana (1%), Chia seeds, Organic virgin coconut oil, Himalayan pink rock salt. Contains almond, cashew, milk, sesame.

Mango Delight: Organic soluble fibre (Tapioca IMO), Cashew, Hydrolysed collagen, Whey protein concentrate (Milk), Dates, Roasted almond, Freeze dried mango (5%), Shredded coconut, Tahini (Ground sesame seeds), Natural flavour, Chia seeds, Organic virgin coconut oil, Himalayan pink rock salt. Contains almond, cashew, milk, sesame.

Allergens

Made on equipment that manufactures products containing: Peanut, cashew, hazelnut, pecan, walnut, pistachio, macadamia, pine nut, soy, lupin, sulphites.

Product may contain occasional shell or pit pieces.

Made on equipment that manufactures products containing: Peanut, cashew, hazelnut, pecan, walnut, pistachio, macadamia, pine nut, soy, lupin, sulphites.

Made on equipment that manufactures products containing: Peanut, cashew, hazelnut, pecan, walnut, pistachio, macadamia, pine nut, soy, lupin, sulphites.
Product may contain occasional shell or pit pieces.

MADE ON EQUIPMENT THAT MANUFACTURES PRODUCTS CONTAINING: Peanuts, Hazelnuts, Lupin, Macadamias, Pecans, Pine Nuts, Pistachios, Soy, Sulphites, Walnuts. Product may contain occasional shell or pit pieces.

MADE ON EQUIPMENT THAT MANUFACTURES PRODUCTS CONTAINING: Peanuts, Hazelnuts, Lupin, Macadamias, Pecans, Pine Nuts, Pistachios, Soy, Sulphites, Walnuts.

Product may contain occasional shell or pit pieces.

How to Enjoy True Protein Bar

Enjoy up to two bars per day as part of a healthy balanced diet.

True Tip:

Keep a bar in your bag, desk drawer or gym kit for moments when you need protein but don't have time for a shake. True Protein Bars are best stored in a cool, dry place. Check the individual wrapper for the best before date. Not suitable for vegans or vegetarians.

The True Protein Promise

Don't compromise on your health.
We keep our formulas clean and our standards high, delivering nutrition you can trust.

No Artificial Additives

Every product in our range is formulated without artificial sweeteners, synthetic colours, or chemical fillers, ensuring a cleaner taste and better digestion.
Uncompromising Ingredients

We select only the highest grade of raw materials to ensure every scoop delivers the nutrient density your body deserves.
Expertly Formulated

Our products are developed in-house by our team to ensure the perfect balance of elite performance and industry-leading flavour.

What Customers Are Saying

Consistently rated 5-stars for Taste, Texture and Ingredient Quality.

FAQs

What are the benefits of True Protein Bars?

100% natural with general health benefits – nothing artificial, no added sugar
Super high in protein – between 14.3 and 18g of protein per bar depending on the flavour
Full ingredients list available with benefits of each ingredient
Available in 6 mouth-watering flavours
Features non-GMO and certified organic ingredients wherever possible
True only uses the best quality raw ingredients, including New Zealand-produced whey, sourced from around the world

When is the best time to eat a True Protein Bar?

True Protein Bars are super convenient and can easily be thrown into your bag to consume at any time throughout the day. Whether that is a quick breakfast on the go, a snack to tide you over, a pre or post workout protein fix or to satisfy your afternoon sweet tooth, our True Protein Bars are great.

Who should consider purchasing True Protein Bars?

True Protein Bars are a great, nutritious addition to anyone's diet. Whether you're an avid gym-goer or you're just trying to up your protein intake, these bars are a perfect option to buy online. Keep in mind, however, that these bars are not suitable for vegans or vegetarians. True Protein Bars offer a great alternative for those who do not enjoy protein powders or find shakes inconvenient. With each flavour packing in over 14g protein per bar, they are a no-brainer when it comes to upping your intake on the go.

How are True Protein Bars different?

A lot of protein bars tend to be high in sugar and made with unwanted artificial ingredients, while most all natural bars end up tasting awful. The True Protein Bars are full of wholefoods that will fill your body with goodness all while tasting great and making sure you get that protein fix.

Are True Protein Bars good for weight loss or weight gain?

Protein bars can help with both weight loss and weight gain! Protein bars help with weight loss as they fill you up with healthy wholefoods, curbing your appetite and preventing you from overeating. On the other hand, True Protein Bars are calorie-dense, with around 230 calories per bar. They can be consumed between meals to increase your calorie intake which can promote healthy weight gain.

Are True Protein Bars high in sugar?

The True Protein Bars contain no added sugar, with only 7.4-8.4g of sugar per bar, which comes purely from dates. The amount of sugar depends on the flavour, yet all bars are similar in sugar content.

Is a True Protein Bar good for you?

True Protein Bars are made from 100% natural whole foods. The bars are sweetened only with fibre-rich dates with no added sugar, and provides you with a number of vitamins, minerals, nutrients and of course, protein. This is just one of the reasons why True Protein Bars are one of Australia's favourite protein snacks.

Are they suitable for vegans and vegetarians?

True Protein Bars are not suitable for vegans or vegetarians as they contain Whey Protein Concentrate which is a component of dairy milk and hydrolysed collagen derived from bovine.

What is the shelf life?

True Protein Bars should be stored in a cool, dry place. Check the individual wrapping for the exact best before date.

Are True Protein Bars HASTA certified?

Yes! True Protein Bars are HASTA certified.

True Protein Bar The ultimate on-the-go-snack

High protein content

100% natural whole foods

High fibre for a healthy gut

WIN AN ULURU ADVENTURE

Delicious Natural Protein Bar

High in Protein

Whole Food Ingredients

Complete Amino Acid Profile

Good for the Gut

Premium Flavour

Convenient Snack

Proudly Trusted by Elite Aussie Athletes

Josh Azzopardi

Holly Supple

Jade Johnston Mitrevska

Tara Jenkins

Gabrielle Osborne

Jess Green

Snack Smarter. Every Day.

Between-Meal Nutrition

Post-Workout Recovery

On-the-Go Whole Food Snacking

Not All Protein Bars Are Created Equal

Made in Australia

Nothing Artificial

No Added Sugar

Gluten-Free