True’s mission is to create a world of healthier people by supporting our community in leading healthy, energetic, and fulfilled lives

We believe that sport and community has the capacity to bring people together, playing a vital role in enhancing their overall wellbeing. We aim to have an impact beyond the fitness and wellness realm, creating a positive ripple effect that resonates within the broader community and fosters a culture of health and positivity.

Muddy male obstacle-course racer climbing a wooden wall at a True Grit outdoor fitness event, branded "True Protein" flag visible — obstacle race in Australia.
Aerial view of The Bay Games outdoor fitness competition on a grassy coastal park in Australia, showing athletes on exercise bikes and rowing stations racing in marked lanes, event staff, spectators behind barriers, sponsor tents and a white container branded "The Games From Down Under."
True Protein convention booth at an Australian health expo — turquoise canopy with "trueprotein.com.au", large hanging "BEST TASTING PROTEIN" banner, "The Natural Edge" signage and product sampling counters.
Orange triangular race buoy branded "True" floating in blue bay water with kayakers paddling nearby and a sandy shoreline crowded with spectators and eucalyptus trees during The Bay Games in Australia.

Supporting Events

Here at True, supporting the community is of paramount significance. We love connecting with our community and getting the opportunity to fuel athletes and spectators at events, whether that be travelling to activate and support in a vendor capacity or sending out prizes to be enjoyed on the day.

Two smiling female staff wearing "true" shirts standing behind a True Protein market stall displaying protein bars, supplements and signage under a turquoise TrueProtein.com.au canopy — Australian outdoor health food market.

Some events we've supported so far include: 

Open-water swim race on a sandy beach with sandstone coastal cliffs, community swimmers in bright yellow "true" singlets and swim caps sprinting into the ocean — ocean swim event, open water swimmers, beach sprint, coastal swim competition.

Supporting Grass-Roots Teams

In addition to sponsoring professional teams and athletes, we extend our support to smaller grassroots teams in the Northern Beaches and the broader community, including: 

We Love a Challenge 

Here at True, we love a challenge, particularly if it’s for a good cause. Recently, we've backed initiatives like the Push-Up Challenge for mental health and the Ice Bath Challenge for R U OK Day, with several more meaningful causes lined up for the 2024 calendar year.

We had 45 staff members from True participate in the 2024 Push-Up Challenge. We joined forces to create four teams under our brand values: Be You, Be True, Be Balanced, and Be United. Together, we completed over 45,000 push-ups and were able to raise funds for our chosen organisation, Headspace Brookvale.

  • Four warehouse workers doing a push-up challenge on flattened cardboard in a busy fulfillment center aisle surrounded by stacked boxes, metal shelving and rolling carts.
  • Two women laughing in swimsuits while sitting in an indoor wooden ice bath / cold plunge tub for wellness and recovery.
  • Group meditation at an R U OK? Day mental health workshop in a dim gym studio, instructor speaking to seated participants on cushions near exercise bikes and rowing machines.

In addition to physical challenges, we also recognise the importance of mindfulness. To support our staff community’s mental health on R U OK Day, we held meditation sessions to encourage reflection and well-being. Supporting mental health while promoting our health and fitness is something close to our hearts, and we feel privileged to have been a part of it.

True is driven by community and being able to forge relationships with people and organisations that share our values is greatly important to us. Explore our Event Sponsorship and Team Program pages to join the True Crew.

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