At True, we love expressing our appreciation for our valued customers with exciting initiatives

Over the years, we’ve run numerous competitions and given away some incredible prizes. These competitions represent our commitment to fostering a strong and interactive community around health and fitness as we strive to create a world of healthier people. We take immense pride in the community we’ve built and look forward to the exciting future that lies ahead.

Explore some of the extraordinary prizes we’ve given away so far

Man reclined in a gym recovery area using LAUD Recovery black compression leg boots with control unit, holding phone; gym equipment and stacked VERVE plyo boxes visible in background.

Laud Recovery Pack

In October 2025, we gave away the ultimate recovery pack worth over $1,000 thanks to our friends at Laud Recovery. Congratulations to Amanda C. NSW!

True Protein "Gut Health" supplement pouch with two glasses of orange and red probiotic drinks on a pastel pink background — gut health powder product shot, probiotic/prebiotic supplement.
Hand holding reusable mesh grocery bag filled with bananas, apples and kiwi plus a teal "True gut+health" probiotic powder pouch against a soft pink background
True Gut Health probiotic powder pouch by True displayed with a pink fruit drink in a glass, fresh raspberries and berries and a slice of ginger on a reflective glass surface against a pink gradient background.
True Protein "True Gut Health" probiotic powder pouches (three teal resealable bags) styled on a pastel studio backdrop with ribbed drinking glasses, amber acrylic blocks and a pitcher pouring a drink — gut health supplement product shot for ecommerce and SEO.

12 Months of Dietitian Consults

To celebrate the launch of two new Gut Health flavours, we ran a special giveaway in April. Everyone who purchased Gut Health during the month went in the running to win 12 months of consults with a dietitian. The lucky winner was Brendan R. from NSW, congrats Brendan!

Woman in white Muscle Republic racerback tank drinking from a matte grey "true" protein shaker bottle at sunset on a coastal path, fitness apparel and workout accessories lifestyle image.
Two fit people in Muscle Republic workout gear sitting on a seaside concrete ledge at sunset, smiling and chatting next to a pouch of True WPI 90 whey protein isolate and a protein shaker—outdoor coastal fitness lifestyle image.
Man drinking from a True Nutrition shaker bottle on a seaside promenade bench at sunset, with True Creatine Mono and True Collagen product pouches beside him — fitness supplement, workout recovery, outdoor coastal workout image.
Two fit adults in workout clothing sitting on an oceanfront seawall, laughing beside a True WPI 90 whey protein bag and shaker—outdoor fitness, beachside workout lifestyle image.

True x Muscle Republic Comp

In March, 2025 we ran a comp with our friends at Muscle Republic. Zoe C. was the lucky winner who was treated to a $1000 gift voucher from each brand. Congrats Zoe!

Smiling woman in black "true" tee standing with a pale green Lekker electric city bike with rear pannier on a sunny suburban street, ideal for eco-friendly commuting and urban cycling.
Woman in black "true" t-shirt standing next to a mint green commuter e-bike with front cargo rack and leather saddle, holding a snack bar in a leafy urban garden setting
Woman placing green "True plant protein" bars into a black LEKKER waterproof pannier bag on a pale green city e-bike, urban bike commute scene with brown tire and potted plants in background
Young woman standing with mint-green commuter electric bike (pannier bag, front rack, helmet) on a suburban driveway outside a modern house — e-bike lifestyle, urban commuter transport, bicycle accessories.

August 2024 marked the launch of our highly requested Plant Protein Bars

To celebrate, we gave away a Lekker Jordaan Urban eBike valued at $2,700. The lucky winner was Julie M. from Victoria. Enjoy Julie!

Glamping bell tent on a grassy hill with mist-filled valley and scattered trees at sunrise, peaceful rural campsite dawn scene
Verve black adjustable power rack with incline bench and loaded barbell, commercial-grade home gym strength training equipment
Garmin fitness bundle: black Garmin smart scale displaying BMI 25.0, neon-accent heart rate chest strap, and black Garmin multisport GPS smartwatch on black background - health and running accessories for GPS tracking, heart rate monitoring and body composition.
FoundSpace portable cedar hot tub with dark grey insulated cover, stainless-steel bands and wooden control box — outdoor spa suitable for patio or garden

Black Friday 2023 Competition

Our 2023 Black Friday sale was our biggest yet. We gave away over $25,000 in prizes which included:

Participants climbing a wooden wall obstacle at a True Grit military-inspired obstacle course event in rural Australia, black True Protein flag and logo visible, sunlit bushland background.

Vitruvian

In September 2023, we gave away a Vitruvian trainer worth $5,000 to one of our wholesalers.

Lee Khan from Optimum Health Food Morley was lucky enough to score this one!

$100K Cash

From March to May 2022, we put on our biggest ever giveaway: The True Golden Ticket.

We gave our customers the chance to win their share of $100k cash, with one lucky winner per week receiving a Golden Ticket worth $10,000 in their order. Meet some of our winners:

  • Person in a black puffer jacket holding a gold "true" Golden Ticket that reads "$10,000", standing indoors by a high‑rise window with blurred urban buildings and trees outside.

    NSW

    Aaron N.
  • Smiling woman holding baby and gold "true" Golden Ticket reading "$10,000" in a bright living room — happy mother and infant celebrating giveaway prize.

    NSW

    Morenna B.
  • Smiling woman holding a True-branded yellow "Golden Ticket $10,000" giveaway voucher indoors, winner announcement and prize promotion.

    ACT

    Emily K.
  • Person with surprised expression holding a gold "true" Golden Ticket reading "$10,000" while unboxing True nutrition products from an open cardboard box — unboxing True protein and workout supplement bundle.

    ACT

    Deborah S.
  • Young man in a pink t-shirt holding a gold "True" $10,000 golden ticket in a sunlit backyard with large oak tree and wooden fence

    NSW

    Evrim L.
  • Smiling middle‑aged man wearing glasses and a blue plaid shirt holding a gold “Golden Ticket $10,000” prize voucher inside a bright modern home — winner, cash prize, voucher, promotional portrait.

    VIC

    Russell D.
  • Smiling man holding a gold "True" Golden Ticket voucher for $10,000, portrait-style promotional photo against a vertical blue paneled wall.

    NSW

    James M.
  • Smiling young woman in workout clothes holding a "true golden ticket $10,000" voucher inside CrossFit Peak gym, ropes and weight racks in background.

    NSW

    Laura O.
Mountain biker in helmet and gloves riding a red-fronted trail bike downhill on a steep gravel/shale slope, kicking up dust with a green forested upland landscape and cloudy sky in the background — downhill mountain biking action.

Bicycles Online

In November 2021 we partnered with Bicycles Online to give away a $4,000 prize, which ended up going to Kyle S. from Victoria.

Woman on a wooden balcony of an eco-retreat cabin overlooking a lush subtropical rainforest valley and mountain ridge at sunrise — wellness retreat, nature view, scenic mountain landscape.

Eden Health Retreat

In July 2021, one winner was lucky to win a prize valued at almost $10,000.

We partnered with Eden Health Retreat to give the winner and their friend the ultimate relaxation holiday.

A 6-night getaway which included all meals and access to daily wellness classes, group activities and resort facilities + $1,000 each of True Protein Products.

Nes was lucky enough to win this one and she took her husband for a luxurious 50th birthday celebration.

Matte black Ford Ranger Raptor pickup parked on a suburban street with solar-panel roof houses; a smiling woman in sunglasses, black tank top and denim shorts stands on the truck’s side step beside large off-road tires and a visible "tru" decal.

True Ford Ranger Raptor

In 2020, we ran our Fuel Your Freedom giveaway where we gave one lucky winner the chance to win an $85,000 True Ford Ranger Raptor. Sarah from QLD was the winner of this awesome prize.

AdventureFit International Holiday

In 2018 we partnered with AdventureFit to give one lucky winner a free international holiday filled with adventure, fitness and fun.

The winner got to choose their destination from Iceland, Hawaii or Mexico as well as a True Protein voucher for them and a friend. 

White Ford Ranger Wildtrak pickup truck with large "true" TrueProtein logo parked on grass beside an Australian coastal beach and ocean headland in the background.

True Titan Ford Ranger Wildtrak 

In 2018 we did our first car giveaway. Tyler M. was the recipient of a True Titan Ford Ranger Wildtrak as well as 1 year’s supply of True Protein. 

Alongside these awesome prizes, we love to also run smaller competitions so remember to keep your eyes peeled on all our socials because you could be our next winner!

@trueprotein

Discover True's Complete Range