Pro Define

Pro Define is a 100% natural weight loss protein to help assist those looking to tone and shape up. What sets Pro Define apart from other weight loss proteins is that it is a complete protein blend, has advanced fat metabolisers and has been voted by our customers as a fantastic tasting product unlike many proteins blends.

Pro Define's complete blend consists of whey protein isolate, whey protein concentrate and milk protein concentrate. We source our grass-fed whey protein from the world's best protein manufactures in New Zealand to ensure we never compromise on quality.

Three key ingredients that make this blend so unique are coconut water powder, green tea extract and L-Carnitine (Carnipure®). These three ingredients are responsible for boosting your metabolism. Besides Pro Define's premium ingredients it also has a fantastic nutritional profile containing 3.7g of carbs, 1.2g of fat and 20.3g of protein per serve.

Pro Define has been carefully crafted to provide your body with assistance in boosting your metabolism, promoting fat loss, assisting with weight loss, muscle recovery and providing a high-protein, low-carb snack. Pro Define is also suitable for vegetarians and is entirely gluten-free. Pro Define plays a key role when it comes to weight loss goals. You can replace a light snack with a Pro Define shake to curb hunger pangs whilst feeding your muscles and boosting your metabolism to assist in burning fat.

The main benefits of True Pro Define is its advanced formula of L-Carnitine (Carnipure®), green tea extract and coconut water powder.

L-Carnitine (Carnipure®) is a key ingredient for assisting with fat loss. Carnitine converts fatty acids into energy in the form of ATP (adenosine triphosphate). What this means is, Carnitine turns the fat your body has stored into energy. Once it is turned into energy you are able to use it and burn it off. L-Carnitine is an amino acid which is high in protein, adding to the high-protein profile of Pro Define.

Green tea extract has an extraordinary profile that can help with weight loss, fat oxidation, and to elevate your metabolic rate. The main ingredient in it is EGCG (Epigallocatechin gallate), which is a potent antioxidant that does not like fat cells and so kickstarts fat-burning in the body.

The key factor that differentiates the taste between Pro Define and WPI90 is that whey protein isolate (WPI90) has less than 1% lactose in the blend and Pro Define is made with a combination of WPI, WPC and Milk Protein Concentrate, which by default gives it a creamier texture and taste. Pro Define is also blended with coconut water powder which plays a significant role in the taste of Pro Define.

Pro Define's texture is very similar to our WPI90 with an equally smooth mixing capability. Both Pro Define and WPI90 blend well, however Pro Define has a thin milkshake consistency whereas WPI90 makes a slightly lighter consistency due to the lack of lactose.

Both Pro Define and WPI90 have fantastic taste profiles when mixed with 250ml water or milk. If any of the protein blends are mixed with more than 250ml of liquid then the taste will be significantly impacted, resulting in a more watery and diluted taste.

L-Carnitine is a dietary supplement that contains properties of antioxidant activities such as the oxidation of fatty acids. L-Tartrate is attached to Carnitine to improve absorption and to catalyse antioxidant activities. The role that L Carnitine Tartrate plays in the body is it can assist in the transport of fatty acids out of the mitochondria, which can help with fat loss as well as transporting toxins out of the cells. Mitochondrion is the power house of the cell, they are organelles that act like a digestive system. They can break down nutrients and turn them into energy-rich molecules in the form of ATP (adenosine triphosphate). The bond that Carnitine and L-Tartrate have makes it easy for the mitochondria, in simple terms, to convert fat into energy.

The best way to explain how we are able to get our fat and carb content so low is through the process in which our whey protein is made. First, grass-fed New Zealand cows are milked. After the milk is collected and pasteurised, enzymes are added to the milk to promote coagulation. During this process curds form, which are removed and go on to make cheese. What is left is the liquid whey which is eventually dehydrated into a whey protein powder once it has been through a filtration process. The whey liquid is filtered to remove fat and much of the lactose (sugar and carbs). It is then micro-filtrated to become whey protein concentrate (WPC80) and will go through to a further ultra-filtration process to make whey protein isolate (WPI90). The filtered liquid is then evaporated and dried to become a powder. This filtration process is what makes our protein powders low in fat and carbs.

The high protein content in Pro Define, just like WPI90 will make you feel full and for longer. Both protein and fat have a higher satiety value than carbohydrates, which is the feeling of fullness and a satisfied hunger. By incorporating Pro Define into your diet and feeling satisfied after your shake, you'll be less likely to reach for a sweet treat or junk foods.

It's important to remember that hunger is very subjective between individuals, so your hunger levels will also depend on the other foods you include over the day. We recommend a well-balanced diet of nutrient-dense wholefoods combined with regular exercise.

We recommend taking Carnitine alongside Pro Define to get the optimal serving of amino acids.

We recommend using Pro Define as quick & convenient high protein, low carb snack option. We always recommend a balanced wholefood diet before adding supplements. We do not recommend replacing Pro Define for breakfast, lunch or dinner, it should be in addition to your meals. It is best to take the protein shake either 30 minutes before a meal or 15 minutes after a workout.

We recommend 1-2 per day, depending on your dietary needs and exercise regime.

Here is an example: If you are exercising 3-4 times a week for 30-45 minutes, then we recommend a protein shake to be taken on the days you are working out.

If you are working out 5-7 times a week for 45 minutes or longer then you may like to have two protein shakes per day.

This depends if your goal is muscle growth. Pro Define is there to support your muscle recovery after workouts, helping you to keep your muscles lean and toned. If you want to grow your muscles then you will have to actively increase your protein intake and adjust your training regime to meet this specific goal.

Carnipure® (L-Carnitine Tartrate), green tea and coconut water are included in the Pro Define blend because they assist in the fat and weight loss goals.

We do not recommend adding our whey-based products straight into hot drinks as the powder may curdle. First mix the powder with room temperature water and then add to your hot beverage.

We don't recommend using this product if you're pregnant or breastfeeding. It's best to check with your doctor before taking any supplements during this time

From our Pro Define range, our Toffee Caramel and Strawberries & Cream flavours are halal suitable. 

While there is no official regulatory definition for a ketogenic diet, it typically involves limiting daily carbohydrate intake to around 30–50 grams. Pro Define contains 1.8g - 4g per serve, which is within the commonly accepted guidelines for keto-friendly products. However, whether it fits into your diet depends on your total daily carb intake and other food choices. For those following therapeutic ketogenic diets for medical purposes, we recommend consulting a healthcare professional to ensure suitability.

We source our whey protein from New Zealand suppliers with world-class farming standards. Our raw whey is derived from pasture-raised cows that graze on natural grasslands and are not exposed to Bovaer. We are committed to providing the purest, highest-quality products, ensuring transparency and integrity at every step of our sourcing process.