Pro Define

  • Premium weight loss blend
  • Proven and powerful ingredients
  • High in protein low in carbs
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33 serves

Pro Define
Pro Define
Pro Define
Pro Define
Pro Define
Pro Define

Premium Weight Loss Blend

PRODEFINE represents a new milestone in weight loss supplementation. Drawing from the most advanced and proven weight loss promoting ingredients, PRODEFINE can assist you in achieving your goals. PRODEFINE is a precisely selected formula which contains a complete protein blend as well as the key additions of Carnitine, Green tea extract and coconut water powder.

Leading Manufacturing Processes

All protein powders used in PRODEFINE are New Zealand sourced and manufactured under strict quality control processes.

Low In Fat And Carbs

PRODEFINE only contains 3.7g of carbohydrates and 1.2g of fat per serve.

High in Protein

Whey protein isolate has one of the highest protein contents of any known substance to man. In natural form it boasts 90%+ protein content making it ideal for supporting lean muscle growth.

Fuller for Longer

PRODEFINE keeps you full between meals and will support a high protein, low carb diet.

New Zealand Sourced

Not all protein powders are made equally, NZ proteins are considered the best in the world due to industry leading livestock processes and strict government regulations.

Specialised Ingredients

PRODEFINE contains proven fat burner L-Carnitine Tartrate and Green Tea Extract to assist in metabolising fat.

Reviews + Questions

Reviews + Questions



What is Pro Define?

Pro Define is a 100% natural weight loss protein to help assist those looking to tone and shape up. What sets Pro Define apart from other weight loss proteins is that it is a complete protein blend, has advanced fat metabolisers and has been voted by our customers as a fantastic tasting product unlike many proteins blends.

Pro Define’s complete blend consists of whey protein isolate, whey protein concentrate and milk protein concentrate. We source our grass-fed whey protein from the world’s best protein manufactures in New Zealand to ensure we never compromise on quality.

Three key ingredients that make this blend so unique are coconut water powder, green tea extract and L-Carnitine (Carnipure®). These three ingredients are responsible for boosting your metabolism. Besides Pro Define’s premium ingredients it also has a fantastic nutritional profile containing 3.7g of carbs, 1.2g of fat and 20.3g of protein per serve.

What are the benefits of Pro Define?

Pro Define has been carefully crafted to provide your body with assistance in boosting your metabolism, promoting fat loss, assisting with weight loss, muscle recovery and providing a high-protein, low-carb snack. Pro Define is also suitable for vegetarians and is entirely gluten-free. Pro Define plays a key role when it comes to weight loss goals. You can replace a light snack with a Pro Define shake to curb hunger pangs whilst feeding your muscles and boosting your metabolism to assist in burning fat.

The main benefits of True Pro Define is its advanced formula of L-Carnitine (Carnipure®), green tea extract and coconut water powder.

L-Carnitine (Carnipure®) is a key ingredient for assisting with fat loss. Carnitine converts fatty acids into energy in the form of ATP (adenosine triphosphate). What this means is, Carnitine turns the fat your body has stored into energy. Once it is turned into energy you are able to use it and burn it off. L-Carnitine is an amino acid which is high in protein, adding to the high-protein profile of Pro Define.

Green tea extract has an extraordinary profile that can help with weight loss, fat oxidation, and to elevate your metabolic rate. The main ingredient in it is EGCG (Epigallocatechin gallate), which is a potent antioxidant that does not like fat cells and so kickstarts fat-burning in the body.

What is the difference in taste and texture from Pro Define to WPI90?

The key factor that differentiates the taste between Pro Define and WPI90 is that whey protein isolate (WPI90) has less than 1% lactose in the blend and Pro Define is made with a combination of WPI, WPC and Milk Protein Concentrate, which by default gives it a creamier texture and taste. Pro Define is also blended with coconut water powder which plays a significant role in the taste of Pro Define.

Pro Define’s texture is very similar to our WPI90 with an equally smooth mixing capability. Both Pro Define and WPI90 blend well, however Pro Define has a thin milkshake consistency whereas WPI90 makes a slightly lighter consistency due to the lack of lactose.

Both Pro Define and WPI90 have fantastic taste profiles when mixed with 250ml water or milk. If any of the protein blends are mixed with more than 250ml of liquid then the taste will be significantly impacted, resulting in a more watery and diluted taste.

What is Carnipure® (L-Carnitine Tartrate)?

L-Carnitine is a dietary supplement that contains properties of antioxidant activities such as the oxidation of fatty acids. L-Tartrate is attached to Carnitine to improve absorption and to catalyse antioxidant activities. The role that L Carnitine Tartrate plays in the body is it can assist in the transport of fatty acids out of the mitochondria, which can help with fat loss as well as transporting toxins out of the cells. Mitochondrion is the power house of the cell, they are organelles that act like a digestive system. They can break down nutrients and turn them into energy-rich molecules in the form of ATP (adenosine triphosphate). The bond that Carnitine and L-Tartrate have makes it easy for the mitochondria, in simple terms, to convert fat into energy.

How does Pro Define have a low fat and carb content?

The best way to explain how we are able to get our fat and carb content so low is through the process in which our whey protein is made. First, grass-fed New Zealand cows are milked. After the milk is collected and pasteurised, enzymes are added to the milk to promote coagulation. During this process curds form, which are removed and go on to make cheese. What is left is the liquid whey which is eventually dehydrated into a whey protein powder once it has been through a filtration process. The whey liquid is filtered to remove fat and much of the lactose (sugar and carbs). It is then micro-filtrated to become whey protein concentrate (WPC80) and will go through to a further ultra-filtration process to make whey protein isolate (WPI90). The filtered liquid is then evaporated and dried to become a powder. This filtration process is what makes our protein powders low in fat and carbs.

There's less carbs in Pro Define than WPI90. Does this mean I will be less full?

The high protein content in Pro Define, just like WPI90 will make you feel full and for longer. Both protein and fat have a higher satiety value than carbohydrates, which is the feeling of fullness and a satisfied hunger. By incorporating Pro Define into your diet and feeling satisfied after your shake, you’ll be less likely to reach for a sweet treat or junk foods.

It’s important to remember that hunger is very subjective between individuals, so your hunger levels will also depend on the other foods you include over the day. We recommend a well-balanced diet of nutrient-dense wholefoods combined with regular exercise.

Which supplements should I stack with Pro Define?

We recommend taking Carnitine alongside Pro Define to get the optimal serving of amino acids.

Can I use Pro Define as a meal replacement?

We recommend using Pro Define as quick & convenient high protein, low carb snack option. We always recommend a balanced wholefood diet before adding supplements. We do not recommend replacing Pro Define for breakfast, lunch or dinner, it should be in addition to your meals. It is best to take the protein shake either 30 minutes before a meal or 15 minutes after a workout.

How many Pro Define protein shakes should I have per day?

We recommend 1-2 per day, depending on your dietary needs and exercise regime.

Here is an example: If you are exercising 3-4 times a week for 30-45 minutes, then we recommend a protein shake to be taken on the days you are working out.
If you are working out 5-7 times a week for 45 minutes or longer then you may like to have two protein shakes per day.

Does Pro Define enhance muscle growth?

This depends if your goal is muscle growth. Pro Define is there to support your muscle recovery after workouts, helping you to keep your muscles lean and toned. If you want to grow your muscles then you will have to actively increase your protein intake and adjust your training regime to meet this specific goal.

Why is Carnipure® (L-Carnitine Tartrate), green tea and coconut water included in the Prodefine blend?

Carnipure® (L-Carnitine Tartrate), green tea and coconut water are included in the Pro Define blend because they assist in the fat and weight loss goals.

Can I add Prodefine to hot drinks?

We do not recommend adding our whey-based products straight into hot drinks as the powder may curdle. First mix the powder with room temperature water and then add to your hot beverage.

Suggested Use

Mix 30g (4 level Tbsp) with 200-300ml of liquid of your choice. Use 1-3 times daily or as required.






Ingredients Protein Blend (86%)[Whey Protein Concentrate (Milk), Milk Protein Concentrate, Whey Protein Isolate (Milk)], Organic Coconut Water Powder (Coconut Water, Tapioca Maltodextrin), Carnitine Crystalline, Organic Inulin, Emulsifier (Sunflower lecithin), Natural Flavours, Banana Powder (0.5%), Manuka Honey Powder (0.5%), Green Tea Extract (0.5%), Vegetable Gum, Natural Sweetener (Organic Steviol Glycosides)
Allergens  Contains milk. Produced in a facility that handles nuts. 

Nutritional Information:

BANANA & HONEY Per 30g Per 100g
Energy  463kJ (111 Cal) 1550kJ (369 Cal)
Protein  21.3g 71g
- Gluten  nil detected  nil detected 
Fat, total  1.1g 3.9g
- Saturated 0.9g 3g
Carbohydrates  3.2g 10.7g
- Sugars 1.7g 5.7g
Sodium  162mg 540mg
Calcium 156mg (20% RDI) 520mg
Carnitine 1000mg 10000mg

Amino Acid Profile:

Amino Acids - Banana & Honey Per Serve Per 100g 
Histidine 0.5g 1.5g
Isoleucine  1.4g 4.8g
Leucine  2.3g 7.8g
Lysine 2.0g 6.7g
Methionine 0.6g 1.8g
Phenylalanine 0.8g 2.6g
Threonine 1.5g 4.8g
Tryptophan 0.4g 1.4g
Valine  1.4g 4.5g
Alanine 1.1g 3.6g
Arginine 0.6g 2.1g
Aspartic Acid 2.3g 7.5g
Cysteine 0.5g 1.8g
Glutamic Acid  4.1g 13.7g
Glycine 0.4g 1.4g
Proline 1.5g 5.1g
Serine 1.1g 3.8g
Tyrosine 0.8g 2.7g