








I love this product. It's healthy, has known ingredients & is just plain delicious! I have one in my bag at all times. A great option on busy days.
Delicious Natural Protein Bar
Combining 100% natural whole foods with a well-rounded blend of whey and collagen, the TRUE PROTEIN BAR was four years in the making to deliver the tastiest high-protein bar on the market, packed with flavour and nutritional benefits.
High in Protein
Our TRUE PROTEIN BAR boasts a high protein content per serving, derived from a well-balanced blend of collagen and whey protein concentrate to support lean muscle growth and post-workout recovery.
Whole Food Ingredients
The TRUE PROTEIN BAR contains a unique blend of clean, healthy whole foods including almonds, dates, chia seeds and Himalayan pink salt for the perfect flavour, texture and nutritional benefits.
Complete Amino Acid Profile
The TRUE PROTEIN BAR includes both whey protein concentrate and collagen to provide a complete amino acid profile vital for functions including muscle protein synthesis, tissue repair and nutrient absorption.
Good for the Gut
Made from both soluble and insoluble fibre, the TRUE PROTEIN BAR will help keep your digestive system healthy and leave you feeling fuller for longer.
Premium Flavour
Not all protein bars are made equal, which is why we took four years to develop ours. We have tried, tested and perfected a recipe that is as delicious as it is nutritious, boasting a soft, chewy texture and rich taste.
Convenient Snack
Whether you want a post-workout snack or mid-afternoon pick-me-up, the TRUE PROTEIN BAR is the ultimate on-the-go healthy treat, individually wrapped for your convenience.
Reviews + Questions
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My favourite! ❤️ them!! Juicy, flavoursome. Just yum!!

The best protein bar. Love the flavour and taste.

The best protein bar. Love the flavour and taste.

Delicious
Cookies & cream is my favourite flavour. These bars are a great snack, very filling.

Great quality, clean nutrition in the go. Tastes great too. A bit expensive, would be good to get the cost closer to $4 per bar. Maybe when True gets more well deserved business from Aussies the margins can get tighter.
FAQs
What are the benefits of True Protein Bars?
- 100% natural with general health benefits – nothing artificial, no added sugar Super high in protein – between 14.3 and 17.6g of protein per bar depending on the flavour
- Full ingredients list available with benefits of each ingredient
- Available in 4 mouth-watering flavours
- Features non-GMO and certified organic ingredients wherever possible
- True only use the best quality raw ingredients, including New Zealand-produced whey, sourced from around the world
When is the best time to eat a True Protein Bar?
Who should consider purchasing True Protein Bars?
How are True Protein Bars different?
Are True Protein Bars good for weight loss or weight gain?
Are True Protein Bars high in sugar?
Is a True Protein Bar good for you?
Are they suitable for vegans and vegetarians?
What is the shelf life?
Enjoy up to two bars per day as part of a healthy balanced diet. True Protein recommends as a guideline consuming 1.5g-2g protein per kilogram of body weight. This recommendation is based on the assumption that your goals are to build lean muscle mass and enhance post-workout recovery. For example, a person that weighs 80kg can consume approx. 120g-160g of protein per day. We recommend that you fulfill this quota through a combination of whole foods and protein supplementation..
Features
Nutritionals
Ingredients:
Ingredients | Organic soluble fibre (tapioca IMO), Almonds, Dates, Whey protein concentrate (NZ), Hydrolysed bovine collagen peptides, Tahini (ground sesame seeds), Natural cocoa (2%), Chia seeds, Natural chocolate flavours, Organic extra virgin coconut oil, Himalayan pink salt. | |||
Allergens | Contains: Tree nuts (almonds), dairy and sesame. Made on equipment that manufactures products containing peanuts, other tree nuts, soy and sulphites. Product may contain occasional shell or pit pieces. |
Nutritional Information:
RICH CHOCOLATE | PER 63G SERVE | PER 100G |
Energy | 951kJ (227 Cal) | 1510kJ (361 Cal) |
Protein | 17.2g | 27.3g |
Fat, total | 10.1g | 16.0g |
- Saturated | 1.5g | 2.4g |
Carbohydrates | 8.5g | 13.5g |
- Sugars | 7.6g | 12.0g |
Dietary Fibre | 11.4g | 18.1g |
Sodium | 84mg | 134mg |
Gluten | nil detected | nil detected |