True Protein Bar

  • 100% natural whole foods
  • High protein content 
  • Ultimate on-the-go snack
Skip to product information
1 of 2
Free Signature Crew Socks Banner

Free Signature Crew Socks

Shop Now to get a Free Signature Crew Socks with your order.

Ends 17.12.23. Spend a minimum of $150

Regular price
Regular price
Sale price

or 4 payments of $15.75 with Afterpay Logo

Free Shipping Over $99
Australian Made
Money Back Guarantee

12 serves

True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar

Delicious Natural Protein Bar

Combining 100% natural whole foods with a well-rounded blend of whey and collagen, the TRUE PROTEIN BAR was four years in the making to deliver the tastiest high-protein bar on the market, packed with flavour and nutritional benefits.

High in Protein

Our TRUE PROTEIN BAR boasts a high protein content per serving, derived from a well-balanced blend of collagen and whey protein concentrate to support lean muscle growth and post-workout recovery.

Whole Food Ingredients

The TRUE PROTEIN BAR contains a unique blend of clean, healthy whole foods including almonds, dates, chia seeds and Himalayan pink salt for the perfect flavour, texture and nutritional benefits.

Complete Amino Acid Profile

The TRUE PROTEIN BAR includes both whey protein concentrate and collagen to provide a complete amino acid profile vital for functions including muscle protein synthesis, tissue repair and nutrient absorption.

Good for the Gut

Made from both soluble and insoluble fibre, the TRUE PROTEIN BAR will help keep your digestive system healthy and leave you feeling fuller for longer.

Premium Flavour

Not all protein bars are made equal, which is why we took four years to develop ours. We have tried, tested and perfected a recipe that is as delicious as it is nutritious, boasting a soft, chewy texture and rich taste.

Convenient Snack

Whether you want a post-workout snack or mid-afternoon pick-me-up, the TRUE PROTEIN BAR is the ultimate on-the-go healthy treat, individually wrapped for your convenience.

Reviews + Questions

Reviews + Questions

Customer Reviews
4.9 Based on 560 Reviews
5 ★
4 ★
3 ★
2 ★
1 ★
Customer Photos
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • protein bars
  • bars
  • taste
  • snack
  • ingredients
  • texture
  • flavour
  • caramel
  • chocolate
  • cream
Carmilla SVG verified by SHOP
Australia Australia

My favourite! ❤️ them!! Juicy, flavoursome. Just yum!!

Mariajane SVG verified by SHOP
Australia Australia

The best protein bar. Love the flavour and taste.

Mariajane SVG verified by SHOP
Australia Australia

The best protein bar. Love the flavour and taste.

Kate L.
Australia Australia
I recommend this product


Cookies & cream is my favourite flavour. These bars are a great snack, very filling.

Gerhard SVG verified by SHOP
Australia Australia

Great quality, clean nutrition in the go. Tastes great too. A bit expensive, would be good to get the cost closer to $4 per bar. Maybe when True gets more well deserved business from Aussies the margins can get tighter.



What are the benefits of True Protein Bars?

  • 100% natural with general health benefits – nothing artificial, no added sugar Super high in protein – between 14.3 and 17.6g of protein per bar depending on the flavour
  • Full ingredients list available with benefits of each ingredient
  • Available in 4 mouth-watering flavours
  • Features non-GMO and certified organic ingredients wherever possible
  • True only use the best quality raw ingredients, including New Zealand-produced whey, sourced from around the world

When is the best time to eat a True Protein Bar?

True Protein Bars are super convenient and can easily be thrown into your bag to consume at any time throughout the day. Whether that is a quick breakfast on the go, a snack to tide you over, a pre or post workout protein fix or to satisfy your afternoon sweet tooth, our True Protein Bars are great.

Who should consider purchasing True Protein Bars?

True Protein Bars are a great, nutritious addition to anyone’s diet. Whether you’re an avid gym-goer or you’re just trying to up your protein intake, these bars are a perfect option to buy online. Keep in mind, however, that these bars are not suitable for vegans or vegetarians. True Protein Bars offer a great alternative for those who do not enjoy protein powders or find shakes inconvenient. With each flavour packing in over 14g protein per bar, they are a no-brainer when it comes to upping your intake on the go.

How are True Protein Bars different?

A lot of protein bars tend to be high in sugar and made with unwanted artificial ingredients, while most all natural bars end up tasting awful. The True Protein Bars are full of wholefoods that will fill your body with goodness all while tasting great and making sure you get that protein fix.

Are True Protein Bars good for weight loss or weight gain?

Protein bars can help with both weight loss and weight gain! Protein bars help with weight loss as they fill you up with healthy wholefoods, curbing your appetite and preventing you from overeating. On the other hand, True Protein Bars are calorie-dense, with around 230 calories per bar. They can be consumed between meals to increase your calorie intake which can promote healthy weight gain.

Are True Protein Bars high in sugar?

The True Protein Bars contain no added sugar, with only 7.4-7.9g of sugar per bar, which comes purely from dates. The amount of sugar depends on the flavour, yet all bars are similar in sugar content.

Is a True Protein Bar good for you?

True Protein Bars are made from 100% natural whole foods. The bars are sweetened only with fibre-rich dates with no added sugar, and provides you with a number of vitamins, minerals, nutrients and of course, protein. This is just one of the reasons why True Protein Bars are one of Australia’s favourite protein snacks.

Are they suitable for vegans and vegetarians?

True Protein Bars are not suitable for vegans or vegetarians as they contain Whey Protein Concentrate which is a component of dairy milk and hydrolysed collagen derived from bovine.

What is the shelf life?

True Protein Bars should be stored in a cool, dry place. Check the individual wrapping for the exact best before date.

Enjoy up to two bars per day as part of a healthy balanced diet. True Protein recommends as a guideline consuming 1.5g-2g protein per kilogram of body weight. This recommendation is based on the assumption that your goals are to build lean muscle mass and enhance post-workout recovery. For example, a person that weighs 80kg can consume approx. 120g-160g of protein per day. We recommend that you fulfill this quota through a combination of whole foods and protein supplementation..






Ingredients Organic soluble fibre (tapioca IMO), Almonds, Dates, Whey protein concentrate (NZ), Hydrolysed bovine collagen peptides, Tahini (ground sesame seeds), Natural cocoa (2%), Chia seeds, Natural chocolate flavours, Organic extra virgin coconut oil, Himalayan pink salt.
Allergens  Contains: Tree nuts (almonds), dairy and sesame. Made on equipment that manufactures products containing peanuts, other tree nuts, soy and sulphites. Product may contain occasional shell or pit pieces.

Nutritional Information:

Energy  951kJ (227 Cal) 1510kJ (361 Cal)
Protein  17.2g 27.3g
Fat, total  10.1g 16.0g 
- Saturated 1.5g 2.4g
Carbohydrates  8.5g 13.5g
- Sugars 7.6g 12.0g
Dietary Fibre  11.4g 18.1g
Sodium  84mg 134mg
Gluten  nil detected nil detected