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Beach Towel

Free Beach Towel

on orders over $150

Offer ends 30.1.22 or while stocks last.
One per customer.

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New Protein Bar Flavours

delicious protein bar flavours

cookies & creamtoasted coconutrich chocolatesalted caramel

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The Natural Edge

The Natural Edge

Ground breakingly natural sports nutrition to give you the cutting edge

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Immunity Range

Immunity Range

Try our versatile range of powders formulated to support your immune system during high training periods, colder months or any point your immunity needs a boost.

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Grass Fed

Grass Fed

We exclusively use New Zealand grass fed whey for our whey protein products because your body deserves nothing less than best

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Protein For Women

Protein For Women

Read our complete guide

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Sample Packs

Sample Packs

New to True? Sample our 11 flavours from just $25.

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Clean, all natural protein supplements developed by experts to give your performance the edge.

View Complete Range True Range


WPI boasts 90% protein content for first-class results

  • Ideal for shredding or weight loss
  • Enhances muscular recovery
  • Only trace fat, lactose and carbohydrates
  • Rich in amino acids
  • Premium New Zealand sourced whey
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True Protein Bar

All-natural protein bar with whole foods, whey & collagen

  • 100% natural whole foods
  • High protein content 
  • Ultimate on-the-go snack
  • 100% gluten-free
  • High in dietary fibre
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What’s the difference between isolate & concentrate?

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Industry leading pea/pumpkin/brown rice protein blend

  • Smooth tri-protein blend
  • Vegan, dairy-free & gluten-free
  • Complete amino acid profile
  • Non GMO, all natural ingredients
  • 25g protein per serve
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Hot Chocolate

Healthy protein hot chocolate

  • High in protein
  • Healthy treat alternative
  • Boosts health of hair, skin and nails 
  • Gluten and lactose free
  • No artificial flavours or added sugar
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Where We Source From

We don't just source our supplements from anywhere that's cheap and easy. We go to huge lengths to source our raw materials from all over the globe and then blend them together here in our local facility before they're sent out to our customers. You want the best for your body, and so do we. Read more

We Source From
We Source From

What They're Saying...

"We choose to use True Protein because it encompasses all of our values here at the Adelaide football club, it allows us to enable the players to be as healthy as they possibly can be, whilst choosing supplements that are as close to the natural source as possible."

Brie Salagaras - Adelaide Crows Sports Dietitian

"In today’s Americas Cup, the sailor’s athletic performance can very well be a race decider. We, at Softbank Team Japan, work with True Protein to provide our athletes with high quality supplements that play a vital role in their ability to both recover and then continue to train and perform at an elite level as we pursue victory in the America’s Cup."

Ryan West - Head of Athletic Performance for Softbank Team Japan

Popular Questions

Protein is a macronutrient found in a number of common foods. Protein is harnessed by the body to promote muscle growth, aid recovery, and enable the body to perform consistently at the highest level.

An individual’s main source of protein should come from whole foods such as meats, seafood, eggs, and beans. In addition to wholefoods, protein comes in the supplement form of whey protein powder. Whey Protein’s high protein content means it’s very calorie efficient, meaning it can assist in losing fat and gaining muscle simultaneously.

There are three main types of whey protein powder, Whey Protein Concentrate, Whey Protein Isolate, and Whey Protein Hydrolysate (WPH). Each of these protein powders have unique attributes that may vary in importance depending on an individual’s training regime and body type. For more information on protein and to learn more about the different types of protein powders, click here.

One of the most common questions asked is "how much protein do I need daily?" In short, there’s no blanket answer as everyone’s personal protein requirements vary depending on a number of factors such as height, weight, goals and training program. Nevertheless, there are some indicators that can act as a general guide. The world health organisation recommends approximately 0.66g of protein per 1kg of bodyweight. However, it is important to note that this recommendation is the suggested protein amount to sustain life, not for performance and does not take into account the effects of strength and cardiovascular training on the body.

The International Society of Sports Nutrition (ISSN) recommends between 1.5g to 2g per 1kg of bodyweight for individuals looking to gain lean muscle mass and regularly perform physically exerting exercise. This would only be advised if the individual does not have any renal (kidney issues) and no other reason not to increase their protein intake. To learn how to calculate your estimated protein requirements, read more here.

Put simply, the key difference between WPI90 and WPC80 is refinement. Both WPC80 and WPI90 begin in the same place, as whey liquid. The first refinement process makes the whey liquid into whey protein concentrate, which has around 80% protein content in natural form and includes some lactose.

To create whey protein isolate, the whey protein concentrate is further refined, stripping away lactose and any other elements of the concentrate to give a purer protein of around 90% protein content. Both variants will help support lean muscle growth or weight loss/toning, however the WPI90 is the best option for anyone who has adverse reactions to lactose. For more info on the difference between whey protein concentrate and whey protein isolate, click here.

In short, New Zealand Grass-fed whey protein is the best form of protein powder. Grass-fed whey protein means that the cows haven’t been subjected to large doses of antibiotics that would enable it to be fed grain or corn. Subsequently, the grass-fed whey is cleaner and free from all nasties associated with mass farming.

But why New Zealand grass-fed? New Zealand is the most advanced dairy producer in the world with strict guidelines on grass feeding and dairy farming. The NZ government mandates that all dairy products are to be free of chemical residue and antibiotics. Subsequently, there are regulated guarantees that New Zealand Grass Fed Whey protein will be free of all unwanted, unnatural extras. To learn more about NZ Grass-Fed Whey, click here.

Protein powder can be enjoyed in many forms, not just as a post-workout protein shake. From peanut butter protein balls, to green smoothies, to Acai protein bowls, protein powder can be integrated into hundreds of different healthy treats. For regularly updated protein packed recipes, check out our recipe page here.

It’s the question vegans are sick of hearing; How do you get your protein? There are a number of high protein vegetable wholefoods such as Kale, Quinoa, Tofu, Lentils, Beans, and Tempeh. However, few of these protein sources are able to be conveniently consumed in the 15-30 minutes post workout when the body is craving protein the most. That’s where vegan protein supplementation works best. There are a number of different vegan protein alternatives such as Rice Protein and Pea Protein. These options maintain similar protein content to Whey Protein Concentrate; however lack a similar amino acid profile.

For individuals using the protein for lean muscle mass, a blend of the two such as VEGAN85 is the best option. By combining both Rice and Pea Protein, VEGAN85 is able to replicate an amino acid profile similar to Whey Protein Isolate, making it the perfect vegan protein alternative. For more on vegan protein alternatives, click here.

In short, there is no magic supplement for weight loss. The long-term answer to weight loss is a balanced diet coupled with an active lifestyle. Nevertheless, supplementation can be used to assist the weight loss journey. One of the best supplements for weight loss is Carnitine. Carnitine is a fat metaboliser known for transporting fat cells to produce energy, and subsequently providing energy and assisting in reducing body fat.

True ProDefine is the perfect post-workout weight loss supplement. The protein blend is specially blended to accelerate metabolism and burn fat. Best used as a post-workout weight-loss shake, True ProDefine includes fat burning ingredients such as Carnitine and Green Tea Extract. For more information on weight loss supplementation, check out our weight loss blog.

One of the most common questions associated with protein powder is when and how to use it. Protein shakes aren’t the answer to filling your daily requirements, but they can be used to boost your intake throughout the day. Nevertheless, this isn’t their most important function. In the 15-30 minutes post workout the body craves protein in order to kick-start the recovery process, failure to do so will impede both muscle gain and fat loss, this is where protein shakes come into play. Protein shakes provide a convenient protein source immediately post workout, and is why the majority of people drink them straight after training. For more information on post-workout supplementation, click here.

All of True Protein’s ingredients are pure, simple and natural. There are no additives, fillers, artificial flavours or sweeteners. For flavouring, True Protein uses the best quality raw ingredients and 100% natural flavourings and sweetener to ensure superior flavour that’s free from the usual artificial aftertaste.

True Protein’s natural mantra doesn’t stop at its products. We believe in transparency because you should know what goes into your body. With True Protein you’ll get natural products with no unnatural or unrealistic health claims. To learn more about our core values, click here. To check out the all-natural range, click here.

We advise exercising a high degree of caution when consuming any form of supplements during pregnancy. With limited research in the area, we believe it is best to consult your doctor or dietician prior to taking supplements when pregnant. All of our products are made with the best quality natural ingredients, with no hidden nasties. We are 100% transparent, so to check with your doctor or dietician, simply print out the nutritional profiles of the supplements you would like to take and consult the relevant medical professional.

True Protein’s all natural supplement range goes beyond simply protein powder. True Protein stocks all natural pre- and post-workout formulas, protein blends and amino acids to assist muscle growth. But we don’t stop there! Our health food range provides a diverse range of health food powders that can be used in morning smoothies, baking protein-packed treats, or just for a general health boost. We also sell a range of clothing and gym based accessories.

On True Protein’s blog page, you’ll find regularly updated recipes, meal prep ideas, and nutritional advice from nutritionists, and exercise tips. To stay updated on the latest news and for promotional information, subscribe to True Protein’s weekly newsletters below.

True Protein currently ships to New Zealand, Singapore, Hong Kong, Canada and the United States of America. If you’re not serviced by this, keep an eye out as this list is constantly growing!

True Protein offers free shipping on all orders over $99.

Premium nutritional supplements and health foods for fitness enthusiasts

Australia’s fastest growing natural sports nutrition company

True Protein is a 100% Australian-owned, family run business selling a wide selection of all-natural sports nutrition supplements made from the finest globally sourced ingredients. Being transparent is of utmost importance to us. We believe you should know exactly what you are consuming so we ensure all ingredients are clearly labelled and we don’t make any unjustified health claims.

True Protein is well-renowned for great tasting, all natural products that contain no added sugar, artificial flavours or preservatives. Within our extensive product range you’ll find a product to suit your individual nutritional and fitness goals. Most popular in our range of protein powders is our New Zealand grass-fed whey protein isolate powder, with other popular options being vegan protein powder and our wide selection of pre- and post-workout supplements. Elite athletes can rest assured with our selection of HASTA certified supplements. If you’re looking for protein for weight loss, we have specialist protein powder blends to assist, such as Pro Define and the Lean Post work-out blend. Our range extends to endurance supplements and a selection of health food powders and protein snacks to support a healthy lifestyle. Whether you are vegetarian, vegan or gluten-free, or whether you are following a specific diet such as keto or paleo, True Protein has a product to suit your needs.

Based in Sydney, we blend our products onsite and sell direct to customers all over Australia. When you shop online with True Protein you’ll enjoy free delivery on any order over $99.