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No 1 Whey Protein Concentrate
WPC80 is a New Zealand sourced whey protein concentrate powder, which in natural form possesses a protein content of 80% (24g/30g serve). WPC80 is fast digesting and boasts an exceptional amino acid profile, making it an excellent choice for achieving a wide range of goals whether they be post-workout recovery, supporting lean muscle growth or assisting weight loss.
Leading Manufacturing Processes
Our whey protein concentrate is manufactured through an ultra-filtration process (UF) to provide an extremely pure and refined protein.
Contains Vitamins and Minerals
This form of protein retains vital minerals such as potassium, calcium and iron as well as small amounts of Vitamin A.
High in Protein
Whey protein concentrate has one of the highest protein contents of any known substance to man. In natural form, it boasts 80%+ protein content making it ideal for supporting lean muscle growth.
Fast Digesting
The bioavailability of whey protein concentrate means it is quickly digested by the body to provide essential amino acids for fuel or recovery.
New Zealand Sourced
Not all protein powders are made equally, NZ proteins are considered the best in the world due to industry-leading livestock processes and strict government regulations.
Rich Amino Acid Profile
Whey protein concentrate contains a complete amino acid profile for rebuilding muscle and providing vital nutrition for the body.
Achieve Your Goals
Muscle Gain & Performance
Ensuring your body receives a regular supply of protein is essential for supporting lean muscle growth. Protein consists of amino acids which are the building blocks of muscle and allow us to build, repair and maintain muscle tissue.
Building muscle mass essentially involves the process of lifting heavier weights, tearing the muscle fibres and then rebuilding them stronger and bigger and this is where regular protein intake comes in. Current research indicates roughly 2.2g of protein per kg of body weight is required for building muscle. For an 80kg male this equates to 176g/day which equates to roughly 30g-40g per meal spread over 5 meals.
Protein can be attained from a wide range of wholefood sources such as fish, chicken, and beef as well as non-animal sources such as quinoa, green peas and nuts. Protein can also be attained in supplement form, most commonly in powders such as whey protein powder, pea protein powder or rice protein powder. These powders allow for a convenient way to add additional protein calories into your daily diet and assist with muscle building needs.
- Faster Recovery
- Energy Boost
- Muscle Growth
Weight Loss & Toning
The lowest calorie way to consume protein is in a protein shake. Products such as Whey Protein Isolate have extremely low levels of carbs and fats, meaning the calories you consume are virtually pure protein. If you’re looking to minimise your caloric intake and burn any excess fat, a high protein diet is a must. Not only will a high protein diet ensure your body draws its energy from excess fat stores, it’ll also make sure you don’t feel hungry and crave unplanned cheat meals.
Nevertheless, we wouldn’t advise you rely on protein powder as your only source of protein. Rather it should be used to supplement a well-rounded diet.
- Supports weight management
- Low Carb Shake
- Ideal for high protein diets
Reviews + Questions
- Reviews
- Questions
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- flavour
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Best tasting, natural & high quality protein
I have tried a few protein powders in the past but this one is like no other. It tastes AMAZING. The ingredients are so natural and high quality. The texture is smooth and not grainy at all. Perfect for a post work out drink and to have during the day as a protein top up. I used to hate having protein but now I love it.

WPC 80 Delicious !
Have bought true protein for a few year now, easy to drink and doesn’t get clumpy! Delivery is quick and there are many delicious flavours, my fav is chocolate and mocha ! I sometimes mix it with my overnight oats and chia seeds

First try with Protein Shakes.
Never had protein shakes before. A friend of mine recommended. I try true WPC 80 it’s fantastic. It tastes great and it aids recovery and build muscle.

Amazing
Taste is on point. Great on its own or my favourite is to have it with my weet-bix
FAQs
What is whey protein powder?
What is the difference between True Whey Protein Isolate (WPI90) and Whey Protein Concentrate (WPC80)?
Why is WPC80 cheaper than WPI90?
Is WPC80 less healthy than WPI90?
Why do I need protein powder?
Why have you chosen New Zealand-sourced whey for your protein powders?
How is True Whey Protein Concentrate flavoured?
What are the benefits of WPC80?
- WPC80 possesses at least 80% protein content in its natural form
- 24g protein per 30g serving (based on natural)
- We only use premium quality raw ingredients from around the world, including New Zealand grass-fed whey
- Delicious protein powders blend smoothly with water, milk and any other liquid without lumps
- Fast-digesting and with no bad aftertaste
- Total honesty policy with transparent ingredient lists and full disclosure on nutritionals
- All supplements feature non-GMO and certified organic ingredients where possible
- Protein powders boast a complete amino acid profile with all nine essential aminos
- Gluten-free, suitable for vegetarians and with no added sugar
- Available in 12 mouth-watering, all-natural flavours
How many protein shakes should I have per day?
A person’s individual requirements and current diet will need to be assessed in order to determine how many protein shakes you should be consuming. Protein should come from whole food sources like meat, fish, dairy, seeds, beans and so on first. Protein shakes can then be used to supplement your diet. One protein shake per day, or after each workout, is usually adequate, or up to three servings per day as required.
(1) Noakes, M, (2018) Protein Balance: New Concepts for Protein in Weight Management; CSIRO, Australia.
(2) Jäger R, Kerksick CM, Campbell BI, et al. International Society of Sports Nutrition Position Stand: protein and exercise. Journal of the International Society of Sports Nutrition. 2017;14:20. doi:10.1186/s12970-017-0177-8.
When should I take my protein powder?
Can I take protein powder when pregnant or breastfeeding?
During this time, adequate protein can usually be attained by consuming whole food protein sources such as meat, seafood, eggs, dairy, tofu, beans, nuts and seeds. Sometimes this isn't always achievable, and a protein supplement can be a useful and convenient way to ensure an adequate diet.
Currently, there is no strong evidence discouraging the use of moderate whey protein supplementation during pregnancy and lactation. The amount of protein that constitutes moderate supplementation will differ between individuals depending on their pre-pregnancy nutritional status, body weight and dietary intake.
Much of the confusion regarding protein powders relates to the added ingredients such as artificial flavours, sweeteners and preservatives as well as the risk of contamination of banned substances or heavy metals during processing of these powders. Trusting your brand as well as reading and interpreting the nutrition label is essential in understanding the ingredients within the product.
Please see here for more information https://www.trueprotein.com.au/pregnancy-and-supplements
Can I use protein shakes as a meal replacement?
Can children and/or teenagers take protein powder supplements?
Some adolescents are highly active or competitive athletes and may be keen to use sports supplements. However, adolescent athletes will see greater performance enhancements by following a well-designed training program with a balanced nutrition regimen that supports their training demands as well as natural growth development and maturation. Proper nutrition and training principles form the foundations for any successful athlete, so address any issue here first. True WPC80 can then be incorporated into an adolescent athlete’s diet if their parents, coach and appropriate medical professional has approved and recommended it.
Can I cook with WPC80?
Suggested Use

Add 1 Large TP Scoop or 4 metric Tbsp's (30g) to 150ml-200ml of liquid of your choice. Shake and consume. Consume 1-3 servings daily or as required.
True Protein recommends as a guideline 1.5g to 2g of protein per kilogram of bodyweight. This recommendation is based on the assumption that your goals are to build lean muscle and enhance recovery. This translates to an 80kg person taking roughly 120g to 160g of protein per day. We recommend that you fulfil this quota through a combination of wholefoods and protein supplementation.
Features
Nutritionals
Ingredients:
Ingredients | Whey protein concentrate (NZ) (92%), Natural cocoa, Natural chocolate flavours, Organic inulin, Vegetable gum, Organic stevia, Sunflower lecithin (Trace). | |||
Allergens | Contains milk products. Recommended for adults. Not suitable for people with dairy allergies. Produced in a facility that handles nuts and nut products. |
Nutritional Information:
RICH CHOCOLATE | PER 30G SERVE | PER 100G |
Energy | 504Kj | 1680Kj |
Protein | 21.8g | 72.6g |
Fat, total | 2.2g | 7.2g |
- Saturated | 1.5g | 5.0g |
Carbohydrates | 3.4g | 11.3g |
- Sugars | 1.7g | 5.7g |
Sodium | 39mg | 129mg |
Amino Acid Profile:
Amino Acid | 30g | 100g |
Essential | ||
Isoleucine | 2.1g | 7.0g |
Leucine | 3.4g | 11.4g |
Lysine | 2.8g | 9.4g |
Methionine | 0.8g | 2.6g |
Phenylalanine | 1.1g | 3.5g |
Threonine | 2.2g | 7.4g |
Tryptophan | 0.6g | 2.1g |
Valine | 1.9g | 6.4g |
Non-Essential | ||
Histidine | 0.6g | 2.0g |
Alanine | 1.6g | 5.4g |
Arginine | 0.8g | 2.8g |
Aspartic Acid | 3.4g | 11.3g |
Cysteine | 0.9g | 2.9g |
Glutamic Acid | 5.6g | 18.6g |
Glycine | 0.6g | 2.1g |
Proline | 2.0g | 6.5g |
Serine | 1.6g | 5.4g |
Tyrosine | 1.1g | 3.5g |