What is Weight Loss?

Weight loss means you are losing your overall weight measurement which includes fat, muscle, fluids, and organ size. A common approach to weight loss is calorie restriction, more so than exercise, to lose weight. When you restrict your diet, by reducing your calorie intake, you are by default restricting your macronutrients which reduces your protein intake. When your diet does not have enough protein your body can not rebuild the tissue, thereby forfeiting lean muscle gain which is what eliminates fat. This is how you start to lose muscle, fat, fluids and organ size.

Dehydration & Weight Loss

Often Dehydration is mistaken for weight loss. It is true that the fastest way to lose weight is cutting out carbohydrates because they retain three times the amount of water. When carbs enter your body, your body converts them to glycogen which is stored in the muscles for energy. For every gram of glycogen stored you gain approximately 2.7grams of water. This is one of the biggest frustrations people face when trying to reach weight loss. This means that your weight can fluctuate up to 1kg throughout the day. This weight is known as water weight; not fat. This water retention happens because your kidneys hold on to sodium in response to your carbohydrate consumption.

Nothing wrong with carbs or reducing the number of carbs we eat, but we still need carbs for energy to fuel our bodies. We can’t live without carbs, so don’t cut them out completely, please! Cutting out all carbs is not sustainable because over time your muscle, which is made up of 70% water, starts to dehydrate and shrink. This gives you the false comfort in thinking you have lost fat, but you haven’t, and the weight will come back because it is water weight. It’s important to know that loss of muscle mass will slow down your metabolism.

Slow and Steady Weight loss on the Scale

If you are losing more than 2 pounds or 0.9kg a week then you are losing more than fat! Slow and steady progress is the best because if you are losing kilos at a steady rate then they won’t come back. If you lose weight drastically fast you will gain it equally as fast!

What is Fat Loss?

Fat loss should always be your goal as it improves your health! For men, a regular body fat percentage is 10% and for women 15%. Working out is a key ingredient to the equation of fat loss - but so is your diet. Both diet and exercise are recipes to a healthy lifestyle.

How to Lose Fat

To burn fat you need to gain muscle. Why? Because when you lose weight by purely doing cardio that weight will come right back when you stop the cardio because there is no muscle mass to keep the weight off. Don’t worry it is actually really hard for athletes to gain large amounts of muscle and appear bulky so this won’t happen if you start lifting weights.

Also, remember that as you lose weight and fat your body starts to shrink and the skin will sag if there is no muscle keep it firm. Think of it like this, if your body has a layer of fat around it and you start to shed the fat layer the space between your body and skin becomes empty which causes the skin to sag. If you fill that space in between with a lean thin layer of healthy muscle you will appear fit and firm! Strength training is key to achieve the healthy body you are looking to have!

Frequently Asked Questions

What are weight loss supplements?

Weight loss supplements are supplements purpose-built to help you reach your weight loss goal. Weight loss supplements will not be the sole cause of weight loss and must be used in conjunction with eating a nutritious, well-balanced diet and engaging in regular exercise. True Protein’s weight loss supplement range includes All-In-One, Carnitine and ProDefine as well as our protein snack range.

How do weight loss supplements work?

Weight loss supplements that are high in protein work by replacing 1-2 meals or snacks per day with a formula that is full of “the good stuff”. They will keep you fuller for longer and prevent you from loading up on “hollow calories” that provide little nutritional benefit. Pro Define is a whey protein blend that has been carefully crafted to promote fat loss and assist with weight loss. The key ingredients of True Pro Define are L-Carnitine (Carnipure®), green tea extract and coconut water powder.

L-Carnitine (Carnipure®) is a key ingredient for assisting with fat loss. Carnitine converts fatty acids into energy in the form of ATP (adenosine triphosphate). What this means is, Carnitine turns the fat your body has stored into energy. Once it is converted into energy you can use it and burn it off. L-Carnitine is an amino acid that is high in protein, adding to the high-protein profile of Pro Define

Green tea extract has an extraordinary profile that can help with weight loss, fat oxidation, and elevating your metabolic rate. The main ingredient in it is EGCG (Epigallocatechin gallate), which is a potent antioxidant that does not like fat cells and so kickstarts fat-burning in the body.

What are the best weight loss supplements for women?

All products in the True Protein range are suitable for both sexes. Women may like to incorporate All-In-One, Pro Define, Carnitine or our protein snack range into their daily routine for assistance with weight loss goals.

What are the best supplements for weight loss and muscle gain?

True Protein has a range of whey protein powders that can be used for a variety of benefits, but particularly weight loss and muscle gain. When used as a supplement, whey protein is perhaps the best natural supplement for weight loss as it can help to improve muscle protein synthesis and promote the growth of lean tissue mass. There is also some evidence to show that drinking whey protein can help you to retain muscle mass and lose fat while trying to shed weight. It can help you to lose weight by keeping you fuller for longer, therefore preventing you from snacking or overindulging. True Protein’s WPI90, WPC80 and Pro-Define are all great supplements for weight loss and muscle gain.

When do you take weight loss supplements?

Weight loss supplements are suitable to be consumed at any time throughout the day. If your main goal is weight loss, then try making a protein shake as a replacement snack or breakfast smoothie to help with satiety and to steer you away from making unhealthy choices.

How long do weight loss supplements take to work?

It’s important to remember every person’s body is different, therefore a specific time-frame in which you will see results cannot be guaranteed.

How long do weight loss supplements take to work?

In order to maximise your results, ensure you follow the instructions on the packaging and combine supplementation with a healthy lifestyle. Engaging in regular exercise and consuming a balanced, whole-food diet will optimise your chances at seeing the best weight loss results possible.

What should I keep in mind before taking weight loss supplements?
  • Supplements are not the magical answer to losing fat overnight. They can, however, assist you on your fat loss journey when used properly.
  • We recommend approaching your diet with less carbs and more protein when trying to achieve any form of weight loss.
  • If you are trying to lose fat, it is always best to start with reducing your refined sugar intake and fast foods. Start to think fresh foods and choosing healthier alternatives!
  • Always speak to your health care practitioner when making significant changes to your lifestyle, exercise regime or considering adding supplements.

Supplements are not the magical answer to losing fat overnight. They can, however, assist you on your fat loss journey when used properly. We suggest you take into consideration approaching your diet with less carbs and more protein when trying to achieve any form of weight loss. Terms like ‘eating clean’ come to mind. If you are trying to lose fat, it is always best to start with reducing your refined sugar intake and fast foods. Start to think fresh foods and choosing healthier alternatives!

Recommended Products for Fat Loss


Ultimate weight loss protein


PRO Define represents a new milestone in weight loss supplementation. What sets this protein blend apart is its natural ingredients to boost fat burning and your metabolism assisting you in your weight loss goals. The key additions that promote fat loss are carnitine (Carnipure®), green tea extract and coconut water powder.

  • Premium weight loss blend
  • Proven and powerful ingredients
  • High in protein low in carbs

Suggested Use

Mix 1 Large TP Scoop (30g) with 200-300ml of liquid of your choice. Use 1-3 times daily or as required.

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Support weight loss and recovery


Swiss Carnitine is the ultimate fat burner. Premium quality L-carnitine tartrate sourced from Switzerland converts fatty acids into energy. If you are serious about fat loss, this is the perfect addition to your water bottle. Take it 2-3 times a day.

  • Assists in metabolising fat
  • Supports recovery
  • Premium quality

Suggested Use

Mix 2 heaped extra small True scoops (1g) to your preferred amount of water or fruit juice and consume immediately. Consume 2-3 times daily

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Organic greens superfood blend


GREENS is an immunity booster and health blend that contains five highly nutritious and mildly alkaline green leaf powders (barley, wheat, alfalfa, oat and spelt). It also includes vitamin C powder, matcha green tea, kale, and spinach.

  • New & improved 11 ingredient formula
  • Includes Chlorella and Spirulina
  • Includes 5 Organic Grass Powders

Suggested Use

Mix 2 Small TP scoops (5g) with either water, juice or mix into a smoothie. Consume once daily or as required.

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WPI boasts 90% protein content for first-class results


Blended with NZ grass-fed whey protein and naturally flavoured without any artificial fillers this protein is the best choice for lean muscle gain and weight loss. With less than 1% of carbs and sugars this is your go-to protein if you are trying to shred and manage your weight.

  • Ideal for shredding or weight loss
  • Enhances muscular recovery
  • Only trace fat, lactose and carbohydrates

Suggested Use

Add 1 Large TP Scoop or 4 metric Tbsp's (30g) to 150ml-200ml of liquid of your choice. Shake and consume. Consume 1-3 servings daily or as required.

True Protein recommends as a guideline 1.5g to 2g of protein per kilogram of bodyweight. This recommendation is based on the assumption that your goals are to build lean muscle and enhance recovery. This translates to an 80kg person taking roughly 120g to 160g of protein per day. We recommend that you fulfil this quota through a combination of wholefoods and protein supplementation.

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Every single person’s body is different, therefore, we cannot guarantee results without healthy eating and regular exercise. We can, however, give you with some tips as to how and when to take our supplements.

Supplement Goal When to Consume Mix
True Pro Define Fat Loss - Before or post training
- Or breakfast smoothie
- Or replacement Snack
- Use up to 2 times a day
With water, smoothie, milk or milk alternatives like almond milk or coconut water/milk
True Ultra Pure Swiss Carnitine Fat Loss - In water or Juice 2-3 times a day With water or juice