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WPI 90
Pure New Zealand Grass-Fed Whey Protein Isolate

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$89.00
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$89.00

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Why Customers Love True WPI 90

Ideal for building lean muscle

Enhances muscular recovery

Only trace fat, lactose and carbohydrates

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True WPI 90 whey protein isolate 1kg pouch — True Protein white resealable bag, New Zealand sourced 100% grass-fed whey, low lactose, no added sugar, rich chocolate flavour, made in Australia — sports nutrition protein powder for Australia/New Zealand market
True WPI 90 whey protein isolate 1kg white resealable pouch – True Protein brand, New Zealand-sourced, 100% grass-fed, low-lactose, no added sugar (product studio shot)
True WPI 90 whey protein isolate 1kg resealable white pouch — grass-fed New Zealand-sourced whey, low lactose, no added sugar, made in Australia, premium protein powder packaging.
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True WPI 90 whey protein isolate 1kg white resealable pouch – True Nutrition grass‑fed New Zealand sourced, low‑lactose, fast‑digesting protein powder (Banana & Honey), Australia/New Zealand market
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True WPI 90 whey protein isolate 360g white resealable pouch by True — New Zealand sourced, 100% grass‑fed, low‑lactose protein powder, proudly made in Australia.
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True WPI 90 Whey Protein Isolate 360g natural flavour — white resealable pouch, New Zealand‑sourced 100% grass‑fed whey, low lactose, proudly made in Australia
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Alt text: True WPI 90 whey protein isolate 1kg resealable pouch — True brand, New Zealand–sourced 100% grass‑fed whey, low lactose, no added sugar, proudly made in Australia (front packaging).

Purity you can feel. Quality you can trust.

A clean, high-protein formula made from New Zealand grass-fed whey, designed to support lean muscle, recovery and everyday performance. Naturally low in fat and lactose, it digests easily, mixes smoothly, and delivers pure protein without unnecessary fillers or artificial ingredients, perfect for shakes, smoothies or adding to your daily routine.

  • Leading Manufacturing Processes

    Uses advanced microfiltration and ultrafiltration to deliver an exceptionally pure and refined protein powder.

  • Less Than 1% Carbs & Sugar

    Refined to remove the lactose and carbohydrates found in concentrates, Making it the purest protein in our range.

  • High in Protein

    WPI boasts a 90% protein concentration, making it the ultimate tool for lean muscle growth and recovery.

  • Fast-Digesting

    Highly bioavailable and rapidly absorbed to deliver essential amino acids to your muscles quickly.

  • New Zealand-sourced Whey

    Sourced from New Zealand, where strict regulations and superior farming produce the world’s best protein.

  • Rich Amino Acid Profile

    Features a complete amino acid spectrum to provide vital nutrition and support muscle health.

Proudly Trusted by Elite Aussie Athletes

True Protein

Jacob Templeton

Paralympian

True Protein

Teigan O'Shannassy

NSW Swifts Player

True Protein

Josh Azzopardi

Olympic 100m Sprinter

True Protein

Danni Mendoza

True Athlete

Fuel Your Goals. Your Way.

WPI 90 provides a pure, versatile foundation for muscle recovery or daily nutrition that fits seamlessly into any routine.

  • Build Lean Muscle

  • Manage Weight Loss

  • Improve General Health

  • Boost Healthy Recipes

Not All Whey Is Created Equal.

Our WPI 90 is defined by its high-protein concentration and minimal ingredient list, offering a refined, grass-fed protein source that supports your goals without unnecessary additives.

Not All Whey Is Created Equal.
Attribute WPI 90 Others
Grass-fed
Ingredient transparency
No artificial additives
Low lactose, easy on gut
Australian made & owned
  • Blended & Packed in Sydney

  • Nothing Artificial

  • No Added Sugar

  • Gluten-Free

  • Grass-Fed Milk Protein

  • Premium Formula

  • Suitable for Vegetarians

Nutritional Information

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True Protein measuring scoop This flavour does not contain a scoop.
True Protein measuring scoop This flavour does not contain a scoop.
True Protein measuring scoop This flavour does not contain a scoop.
True Protein measuring scoop This flavour does not contain a scoop.
True Protein measuring scoop This flavour does not contain a scoop.
True Protein measuring scoop This flavour does not contain a scoop.
True Protein measuring scoop This flavour does not contain a scoop.
True Protein measuring scoop This flavour does not contain a scoop.
True Protein measuring scoop This flavour does not contain a scoop.
True Protein measuring scoop This flavour does not contain a scoop.
RICH CHOCOLATE PER 30G SERVE PER 100G
Energy  447kJ (107Cal) 1490kJ (356Cal)
Protein  24g 81g
Fat, total  0.5g 1.7g
- Saturated 0.5g 1.5g
Carbohydrates  1.5g 5.1g
- Sugars 0.4g 1.2g
Dietary fibre 1.6g 5.3g
Sodium  37mg 123mg
Calcium 118mg 395mg
Lactose 0.3g 1.1g
Gluten nil detected nil detected
FRENCH VANILLA PER 30G SERVE PER 100G
Energy  459kJ (110Cal) 1530kJ (366Cal)
Protein  26g 85g
Fat, total  0.3g 1.0g
- Saturated 0.3g 1g
Carbohydrates  0.7g 2.2g
- Sugars 0.4g 1.3g
Dietary fibre 0.7g 2.5g
Sodium  39mg 129mg
Calcium  123mg 411mg
Lactose 0.3g 1.2g
Gluten nil detected  nil detected
BANANA & HONEY PER 30G SERVE PER 100G 
Energy  459kJ (110Cal) 1530kJ (366Cal)
Protein  25g 85g
Fat, total  0.3g 1.0g
- Saturated 0.2g 1.0g
Carbohydrates  0.9g 3.0g
- Sugars 0.6g 1.9g
Dietary fibre 0.7g 2.5g
Sodium  39mg 129mg
Calcium 121mg 404mg
Lactose 0.3g 1.1g
Gluten nil detected nil detected
NATURAL PER 30G SERVE PER 100G
Energy  471kJ (113Cal) 1570kJ (375Cal)
Protein  27g 89g
Fat, total  0.3g 1g
- Saturated 0.3g 1g
Carbohydrates  0.4g 1.2g
- Sugars 0.4g 1.2g
Dietary fibre 0.0g 0.0g
Sodium  39mg 130mg
Calcium  124mg 414mg
Lactose 0.4g 1.2g
Gluten nil detected  nil detected
COOKIES N CREAM PER 30G SERVE PER 100G
Energy  451kJ (108Cal) 1500kJ (359Cal)
Protein  25g 82g
Fat, total  0.4g 1.4g
- Saturated 0.4g 1.3g
Carbohydrates  1g 3.4g
- Sugars 0.4g 1.3g
Dietary fibre 1.3g 4.3g
Sodium  49mg 164mg
Calcium  121mg 403mg
Lactose 0.3g 1.1g
Gluten nil detected  nil detected
RAW COCONUT PER 30G SERVE PER 100G
Energy  465kJ (111Cal) 1550kJ (370Cal)
Protein  24g 80g
Fat, total  0.7g 2.3g
- Saturated 0.6g 2.1g
Carbohydrates  1.7g 5.6g
- Sugars 0.6g 2.1g
Dietary fibre 0.9g 2.9g
Sodium  37mg 125mg
Calcium  117mg 391mg
Lactose 0.3g 1.1g
Gluten nil detected  nil detected
CHOC PEANUT BUTTER PER 30G SERVE PER 100G
Energy  455kJ (109Cal) 1520kJ (362Cal)
Protein  23g 77g
Fat, total  0.8g 2.8g
- Saturated 0.5g 1.6g
Carbohydrates  2.5g 8.2g
- Sugars 0.5g 1.8g
Dietary fibre 2.0g 6.7g
Sodium  33mg 111mg
Calcium  108mg 358mg
Lactose 0.3g 1.0g
Gluten nil detected  nil detected
MOCHA PER 30G SERVE PER 100G
Energy  445kJ (106Cal) 1480kJ (355Cal)
Protein  23g 77g
Fat, total  0.5g 1.7g
- Saturated 0.4g 1.4g
Carbohydrates  2.8g 9.4g
- Sugars 0.7g 2.2g
Dietary fibre 2.0g 6.8g
Sodium  38mg 125mg
Calcium 113mg 376mg
Lactose 0.3g 1.0g
Gluten nil detected  nil detected
Caffeine  74mg 247mg
SALTED CARAMEL PER 30G SERVE PER 100G
Energy  452kJ (108Cal) 1510kJ (360Cal)
Protein  25g 82g
Fat, total  0.3g 1.0g
- Saturated 0.2g 0.6g
Carbohydrates  1.2g 3.9g
- Sugars 0.6g 2.0g
Dietary fibre 0.8g 2.7g
Sodium  152mg 506mg
Calcium  120mg 401mg
Lactose 0.3g 1.1g
Gluten nil detected  nil detected
STRAWBERRIES & CREAM PER 30G SERVE PER 100G
Energy  455kJ (109Cal) 1520kJ (362Cal)
Protein  25g 84g
Fat, total  0.3g 1g
- Saturated 0.3g 0.9g
Carbohydrates  0.6g 2g
- Sugars 0.5g 1.7g
Dietary fibre 0.9g 3g
Sodium  38mg 128mg
Calcium 121mg 402mg
Lactose 0.3g 1.1g
Gluten nil detected nil detected
SALTED VANILLA PER 30G SERVE PER 100G 
Energy  457kJ (109Cal) 1520kJ (364Cal)
Protein  25g 83g
Fat, total  0.3g 1.1g
- Saturated 0.3g 1.1g
Carbohydrates  1.2g 4g
- Sugars 0.5g 1.6g
Dietary fibre 0.8g 2.7g
Sodium  114mg 380mg
Calcium 120mg 400mg
Lactose 0.3g 1.1g
Gluten nil detected nil detected
TOFFEE CARAMEL PER 30G SERVE PER 100G
Energy  446kJ (107Cal) 1490kJ (355Cal)
Protein  24g 80g
Fat, total  0.3g 1.0g
- Saturated 0.3g 1.0g
Carbohydrates  1.4g 4.7g
- Sugars 0.5g 1.8g
Dietary fibre 1.6g 5.4g
Sodium  37mg 124mg
Calcium 116mg 385mg
Lactose 0.3g 1.1g
Gluten nil detected nil detected
APPLE CRUMBLE PER 30G SERVE PER 100G 
Energy  449kJ (107Cal) 1500kJ (365Cal)
Protein  25g 83g
Fat, total  0.3g 0.9g
- Saturated 0.3g 0.9g
Carbohydrates  0.5g 1.7g
- Sugars 0.4g 1.2g
Dietary fibre 1.2g 4.0g
Sodium  43mg 145mg
Calcium 134mg 448mg
Lactose 0.3g 1.1g
Gluten nil detected nil detected
CHOC MINT PER 30G SERVE PER 100G
Energy  447kJ (107Cal) 1490kJ (356Cal)
Protein  24g 81g
Fat, total  0.5g 1.8g
- Saturated 0.3g 1.1g
Carbohydrates  1.6g 5.3g
- Sugars 0.4g 1.2g
Dietary fibre 1.6g 5.3g
Sodium  37mg 123mg
Calcium  118mg 394mg
Lactose 0.3g 1.1g
Gluten nil detected  nil detected

How to Use WPI 90

  • Prepare your liquid

    Pour 150-200ml liquid of your choice into the shaker

  • Add the WPI 90 powder

    Add 30g (4 level tbsp) of protein into the shaker.

  • Mix and enjoy

    Shake well and enjoy! Use 1-3 times daily or as required.

True Tip:

True Protein recommends as a guideline 1.5g to 2g of protein per kilogram of bodyweight. This recommendation is based on the assumption that your goals are to build lean muscle and enhance recovery. This translates to an 80kg person taking roughly 120g to 160g of protein per day. We recommend that you fulfil this quota through a combination of wholefoods and protein supplementation.

The True Protein Promise

Don't compromise on your health.
We keep our formulas clean and our standards high, delivering nutrition you can trust.

  • No Artificial Additives

    Every product in our range is formulated without artificial sweeteners, synthetic colours, or chemical fillers, ensuring a cleaner taste and better digestion.

  • Teal three-leaf logo icon representing eco-friendly, organic, natural products and wellness brand

    Uncompromising Ingredients

    We select only the highest grade of raw materials to ensure every scoop delivers the nutrient density your body deserves.

  • Expertly Formulated

    Our products are developed in-house by our team to ensure the perfect balance of elite performance and industry-leading flavour.

The Science Behind True WPI 90

How Cross-Flow Microfiltration Produces a Purer Protein

Not all protein powders are created equal. True WPI 90 is manufactured using Cross Flow Microfiltration (CFM), which is considered the gold standard approach to producing whey protein. Unlike harsher processing methods, CFM is a gentle, non-chemical filtration process consisting of two stages: ultrafiltration and microfiltration.

This method is superior to common alternatives like Ion Exchange because it preserves the bioavailability of the protein, essential amino acids, and Glycomacropeptide—promoting satiety and lean muscle development. By minimising lactose, fat, and carbohydrate content, this product delivers a high protein yield that is perfectly suited to everyone, including lactose-sensitive customers.

The result: a pure, highly refined, and fast-digesting protein—perfect for fuel or post-workout recovery.

Evidence-Based Protein Science

WPI 90 delivers a precise amino acid profile validated for muscle protein synthesis, recovery and overall health. Here's why the key components matter.

  • Ultimate purity by advanced multi-step filtration

    Cross flow micro-filtration and ultra-filtration to remove almost all fats, carbohydrates, and lactose. Ideal for those who want a lean, high-protein supplement without excess calories

  • Leucine powerhouse

    Leucine is the "on switch" for muscle protein synthesis. Whey has more Leucine per gram than almost any other food.

  • Ultra-fast absorption

    It is soluble in the stomach and enters the bloodstream in about 20 minutes. Great for immediate post-workout recovery.

What Customers Are Saying

Consistently rated 5-stars for Taste, Mixability, and Gut Comfort.

FAQs
FAQs

FAQs

What is whey protein powder?

Protein powder is essentially a concentrated source of protein derived from either an animal or plant source. Whey protein is a high-quality, complete protein naturally found in cows' milk. To get from pasture to packet, the milk is collected from New Zealand grass-fed dairy cows and is pasteurised. Enzymes are then added to encourage coagulation, during which curds will form. Whey, the liquid component of milk, gets separated from the curds and is filtered to remove most of the fat and lactose. It is micro-filtrated to become WPC 80 and goes through a second ultra-filtration process that removes further fat and lactose to make WPI 90, resulting in a more refined whey protein. The filtered liquid whey is then evaporated and dried to become a pure whey powder, which is how it arrives at the True Protein HQ on Sydney's Northern Beaches, where we blend it with all-natural ingredients and flavours and package it on site. All of our protein powders contain a complete amino acid profile including all nine essential amino acids.

What is the difference between True's Whey Protein Isolate (WPI 90) and Whey Protein Concentrate (WPC80)?

The key difference between the two whey protein powders is refinement. Both powders go through a micro-filtration process in their raw state, but WPI 90 goes through a further ultra-filtration process that strips away lactose and other elements to give a purer whey with a higher protein content of around 90%. Please see here for further information Isolate vs Concentrate Difference.

Why do I need protein powder?

Protein is an important macronutrient that can be found in a range of whole foods and supplements. Quite simply, we can't live healthily without it. Protein powder can be used to supplement a whole food diet in both men and women and there are many benefits in doing so. Taking protein powder allows you to conveniently increase your protein intake, which can help to boost athletic performance and enhance muscular recovery as well as assist with shredding or weight loss and supplement a low-protein diet. You can read more about the benefits of taking protein powder and what it is here The Ultimate Guide to Protein.

How is WPI 90 flavoured?

Our WPI 90 is flavoured using 100% natural ingredients to ensure a clean, authentic taste without any artificial additives. We develop our unique flavour profiles using real food sources, including freeze-dried fruits, natural cocoa, real vanilla, organic desiccated coconut, and Manuka honey. This allows us to maintain a fantastic natural taste while keeping our protein powders completely free from synthetic ingredients.

What are the benefits of WPI 90?

  • 100% clean, all-natural protein powder with genuine health benefits
  • no fillers, nothing artificial, no bad aftertaste
  • Between 23g and 27g of protein per 30g serving depending on flavour
  • WPI 90 boasts over 90% protein content, making it ideal for supporting lean muscle growth and post-workout recovery
  • True only use the best quality raw ingredients, including New Zealand-produced whey, sourced from around the world
  • A smooth, truly delicious taste
  • Possesses at least 90% protein content
  • Total honesty policy with completely transparent ingredient lists and full disclosure of nutritional information
  • All supplements feature non-GMO and certified organic ingredients wherever possible
  • Full range of products designed with health and performance in mind
  • A complete amino acid profile containing all nine essential amino acids
  • Only trace amounts of lactose, entirely gluten-free and with no added sugar, making WPI 90 suitable for sensitive stomachs
  • Suitable for vegetarians
  • Available in 12 mouth-watering flavours
  • WPI 90 has one of the highest protein contents of any known substance
  • Only trace fat, lactose and carbohydrate, perfectly suited for lean muscle gain or weight loss.

How many protein shakes should I have per day?

True Protein recommends as a guideline 1.5 to 2 grams of protein per kilogram of bodyweight. This recommendation is based on the assumption that your goals are to build lean muscle and enhance recovery. This translates to an 80kg person taking roughly 120g to 160g of protein per day. We recommend that you fulfill this quota through a combination of wholefoods and protein supplementation. To determine how many protein shakes you should ideally consume, you first need to assess your individual requirements and how much protein you are currently getting from whole food sources. One protein shake per day is usually adequate, or up to three servings per day as required.

When should I take my protein powder?

If using your protein alongside an exercise regime then we recommend enjoying a protein shake within an hour of finishing your workout to enhance recovery. Protein shakes can also be consumed at any time throughout the day, depending on your individual needs. See above for our guidelines on recommended daily protein intake. Our protein can also be used as an ingredient in both sweet and savoury recipes. Check out our long list of recipes here Recipes.

What does the 90% protein content refer to and why do some flavours contain less protein per serve?

90% protein content refers to the natural form of whey protein isolate as a raw material (not our Natural "flavour"). In our finished product of WPI 90, the protein content will vary depending on the input of any additional ingredients - such as natural flavours - which will slightly reduce the overall protein content. Natural flavour has the highest protein content at 89g per 100g, while the rest have a protein content ranging from 77g to 85g per 100g. Based on the nutritional information, you can make an informed choice on the protein supplement that suits you best.

Can I take protein powder when pregnant or breastfeeding?

Generally, incorporating one serve of WPI/WPC or Plant protein from a trusted brand like True Protein could be appropriate to meet dietary protein inadequacies during pregnancy or breastfeeding. If you are considering using a supplement you should discuss this with your Medical Doctor and/or Accredited Dietitian before proceeding. Please see here for more information. Pregnancy Supplements

Can I use WPI 90 as a meal replacement?

We always recommend a balanced wholefood diet before adding supplements. A balanced main meal made up of wholefoods should provide protein plus other ingredients like complex carbohydrates, fibre, vitamins and minerals. We recommend using a protein shake as a high protein snack in addition to your meals.

Will taking WPI 90 help me lose weight?

Whey protein powder can be used to supplement a healthy diet for weight loss. Creating an overall energy deficit through exercise and eating a good balance of whole food groups is key for anyone looking to lose weight – unfortunately protein shakes alone don't contain any magic weight loss remedies, sorry! Despite the various claims from other companies, these pills and powders don't exist! However, taking protein shakes alongside a healthy diet can aid weight loss. Protein shakes can help fend off food cravings as they keep you feeling full and satisfied for longer. With no added sugar, nothing artificial, no fillers and trace amounts of fat and carbs, WPI 90 is healthy for you and comes in at under 120 calories per shake when mixed with water.

Are samples available of this product?

We have individual samples as well as a 10-pack sample box available of our WPI 90.

Why have you chosen New Zealand-sourced whey for your protein powders?

New Zealand protein is widely regarded as the best available in the market, and superior to Australian and North American equivalents. The livestock processes are of a much higher standard and involve the cattle being exclusively grass-fed and exempt from hormone use. Bottom line, this leads to a higher quality raw material with exceptional mixability and taste in the finished product.

Can I cook with WPI 90?

Yes! Our WPI 90 protein powder can be used in a range of raw/cold recipes including protein balls, chia puddings, in your morning oats, smoothies and much more. You can find plenty of recipe inspiration in our True Life hub here True Life Blog.

Can I add WPI 90 to hot drinks or warm oats?

We do not recommend adding our whey-based products straight into hot liquids as the powder may curdle. First mix the powder with room temperature water and then add to your hot beverage/oats.