INTRODUCING
True All Natural Protein Shake
Over five years in the making: crafted from 100% natural ingredients and grass-fed milk, delivering 30g of protein with no added sugar and a lactose-free formula for clean, convenient nutrition.
Where to Get It
We’ve launched exclusively in select 7 Eleven stores for our first rollout.
Find your closest stockist below and try it for yourself.
What Makes Our Shake Different
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30g Pure Protein
Ultra-filtered grass-fed dairy delivers a high-quality, complete protein for recovery, energy and fullness.
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Made From Real Milk
Most RTDs use reconstituted powder. Ours uses real milk that’s been ultra-filtered to naturally increase protein.
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All-Natural
No artificial gums. No stabilisers. No sweeteners. Just real milk + natural flavours.
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No Added Sugar
Naturally sweet from the milk — nothing else.
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Lactose Free
Easy to digest. Easy to enjoy.
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Carrageenan Free
We prefer to keep things free from controversial additives.
What's in Our Shake
FAQs
What makes True All Natural Protein Shake different from others on the market?
Many RTDs on the market are made with powder and water, artificial ingredients, or poor-quality dairy.
Our shake is made from real ultra-filtered milk and contains no artificial ingredients, gums, stabilisers or sweeteners. You get 30g of grass-fed dairy protein that tastes clean and natural.
What is ultra-filtered milk and why is it better?
Ultra-filtration uses fine membranes to naturally boost the protein, remove lactose, and concentrate nutrients from grass-fed milk, resulting in a high-quality protein source without additives.
Can I drink it if I’m sensitive to dairy?
Many people with lactose sensitivity can enjoy our RTD because it’s lactose-free. If you have a full dairy allergy, it’s not suitable.
Why don’t you use carrageenan?
Carrageenan is a controversial thickening agent linked to digestive discomfort. We prefer to keep things clean with no carrageenan and no artificial additives.
Is this shake shelf-stable?
Yes, it’s shelf-stable thanks to ultra-filtration and heat treatment, and can be stored unrefrigerated until opened.
Where is the milk sourced from?
Our dairy protein comes from grass-fed New Zealand milk, known for its purity, quality and naturally clean taste.
Is the dairy 100% grass fed?
Grass-fed means cows mainly grazing on grass and crops in paddocks where they roam. New Zealand “grass-fed” standards requires that the below minimum requirements must be met or exceeded:
- Cows must have a diet which constitutes, on a 3-year rolling average, at least 90% (fresh weight) qualifying grass-fed feed types.
- Cows must on average graze pasture or forage crops at least 340-days per year for at least 8-hours per day.
Our New Zealand farmers’ cows are on average 96% grass-fed and spend on average over 350 days a year on pasture, which is above the New Zealand Grass-Fed Standard’s requirements. 96% is an average measured over recent seasonal data, calculated on an ‘as consumed’ basis.

