My name is Eddie Williams. I am a professional strongman athlete, content creator, musician, husband, and father of three based in Adelaide, South Australia. I've represented Australia on the world stage at World's Strongest Man, represented Australia on Netflix in the Physical Asia series, appeared on talent shows around the world - whilst building a community around hard work, family, faith, and staying true to yourself while pursuing big goals.
Fuelling Goals:
As a professional strongman athlete, training and recovery are a huge part of my daily life, and nutrition is what ties it all together. True products help me consistently meet the nutritional demands that come with chasing my performance goals at the highest level.
Between heavy training sessions, travel, content creation, and family life, convenience and quality are important. True makes it easy to hit my protein targets, support recovery, and stay consistent regardless of where I am. Whether I'm preparing for a competition, recovering from a demanding training block, or managing a busy schedule, I know I can rely on True products to help keep me on track.
What I appreciate most is that True's products fit naturally into my routine. They're not a replacement for hard work or good nutrition, they help support both and make it easier to stay consistent long term.
Performance and Recovery Examples:
Strongman training places a huge demand on the body, so having convenient nutrition around training is important.
During longer training sessions, I regularly use True's All Natural Protein Shakes to help keep my protein intake up when I'm spending several hours in the gym. It's an easy option that doesn't require any preparation and fits well into my training days.
After training, I rely on True WPI90 as part of my recovery routine. It helps me get quality protein in quickly after a session and makes it much easier to consistently hit my daily protein goals, especially during heavier training blocks leading into competition.
True Protein Bars are my go-to option when I'm on the move. Whether I'm travelling, heading between meetings, creating content, or rushing from training to family commitments, they're a convenient way to stay on track and avoid missing meals when the day gets busy.
I also take Creatine daily as part of my supplement routine to support strength and power output throughout my training year.
Favourite True Products:
1. True WPI90
This is my go-to protein powder for recovery. It mixes easily, tastes great, and helps me consistently hit my daily protein targets, especially after training sessions when getting quality protein in quickly is important.
2. All Natural Protein Shakes
These have become a staple in my routine, particularly during longer training days and when I'm travelling. They're convenient, high in protein, and make it easy to stay on track without needing to prepare a shake.
3. Protein Bars
The Chocolate Peanut Butter and Mango flavours are my favourites. They're perfect when I'm on the go and need a quick, high-protein snack between training, meetings, content shoots, or family commitments.
4. Creatine
Creatine is one of the supplements I use every day. As a strength athlete, it's a simple but effective addition to my routine and supports the demands of my training throughout the year.
Motivation and Achievement:
My biggest motivation is my family. I want my children to see what can be achieved through hard work, discipline, and persistence. I also want to show people that you don't have to fit into one box. You can be a strongman, a singer, a husband, a father, and still chase your dreams.
My proudest achievement to date is competing at World's Strongest Man and earning a place among the best athletes in the world. Years of sacrifice, training, setbacks, and persistence went into reaching that stage. More recently, achieving a top-10 finish at World's Strongest Man reinforced that I belong at the highest level of the sport and motivated me to keep pushing for more.
Favourite True values:
The True values that resonate most with me are Be You, Be True, and Be Better.
Be You is something I've built my career around. Whether I'm competing as a strongman, performing as a singer, creating content, or spending time with my family, I've always tried to be unapologetically myself. I think people connect with authenticity, and that's something I've never wanted to compromise on.
Be True aligns with how I approach both life and partnerships. I believe in being genuine, following through on commitments, and staying true to your values, even when it's not the easiest path. That's something I try to reflect both on and off camera.
Be Better speaks directly to my mindset as an athlete. Strongman is a sport where you're constantly chasing improvement. Whether it's adding kilos to a lift, improving recovery, becoming a better husband and father, or growing as a person, I'm always striving to be better than I was yesterday. That commitment to continuous improvement is a big reason why this value resonates so strongly with me.