About True:
At True, we're on a mission to create a world of healthier people.
True Protein was born out of a desire to empower our community in living energetic and fulfilled lives. Since 2014, we have pioneered a new standard in health and performance products, delivering natural, authentic and transparent products without compromise.
This all begins within our own True Team, a high performing group of like-minded individuals who truly believe in and strive to embody our company values in all that we do, both in our personal and professional lives. Australian owned but looking to conquer the world, we are continuously growing our team with creative and community-minded people.
To fuel our growth journey, we're building our technology and data capabilities from the ground up. This is an opportunity to be part of a new team that is revolutionising how a top e-commerce brand uses data to drive decisions and create amazing customer experiences.
About the role:
We're searching for a hands-on Lead Software Engineer to guide our development efforts and solve our most interesting technical challenges. This is the ideal next step for a standout engineer ready to take on technical leadership and mentorship responsibilities. You will be the lead architect for our next-generation customer experience, with the freedom to guide the team in building architecture that is scalable, reliable, and a joy to work on.
The role would be suited to a passionate full-stack developer obsessed with using technology to create incredible user experiences. You thrive on leveraging AI-native tools (like Cursor or Copilot) to achieve breakthrough productivity and are excited to lead a small, elite team that shares this spirit. You won't just manage a backlog; you'll be in the code, mentoring your team, and pioneering a 10X engineering mindset.
What your day to day will look like:
- Architect & Build for the Future:Lead the design, development, testing, and deployment of our e-commerce platform. You'll guide technical architecture, making critical decisions on everything from implementing AI-driven search to evaluating advanced frameworks.
- Lead & Ship High-Impact Features:Lead the end-to-end software development lifecycle. You'll identify technical challenges, mentor engineers, and elevate the quality of the software that defines the True Protein customer experience.
- Pioneer Generative Engine Optimisation (GEO):Engineer the technical framework for our content discoverability. You will lead the implementation of advanced data structures and develop our AI Protocol, ensuring our brand is authoritatively represented by emerging AI search paradigms.
- Own the E-commerce Engine:Take technical ownership of our Shopify Plus ecosystem. You'll lead the continuous improvement of its components, extend its capabilities through custom apps, and optimise for Core Web Vitals and security.
- Build Seamless Integrations:Architect and implement robust, mission-critical API integrations with our 3PL, ERP, and other services to create a highly automated and efficient operational backbone.
- Champion an AI-First Culture:Go beyond co-pilots by leading the team in building and deploying autonomous AI agents to automate workflows, manage operations, and scale the team's impact.
What you'll bring to the team:
- Proven experience as a full-stack engineer in a high-growth environment, with a portfolio of products you've helped build and scale.
- Knowledge of Shopify Plus, its APIs, and the modern tooling around it.
- Expertise in building modern, full-stack applications with TypeScript, Node.js, and React/Next.js
- A clear passion and practical experience using AI-assisted development tools (e.g., GitHub Copilot, Cursor) in your daily workflow.
- Deep understanding of system design and modern e-commerce architectures, including the trade-offs of headless commerce.
- Experience with enterprise-level site search and personalisation engines; experience with Google Cloud's Vertex AI is a plus.
- A "builder" mentality—you are driven by the desire to create, innovate, and solve complex problems with elegant code.
- Familiarity with modern cloud infrastructure (e.g., Vercel, AWS), CI/CD pipelines, and performance monitoring.
Why You'll Love Working at True:
- Fun, dynamic, and collaborative work environment
- 4 additional leave days per year
- Onsite staff gym, sauna and ice bath
- Northern Beaches location with onsite parking
- Generous discounts on True Products
- Frequent team events and celebrations
- Plenty of learning and development opportunities
- Flexible working hours to suit your lifestyle.
To apply, please email martincurtis@trueprotein.com.au.