Why NZ grass-fed whey protein is better for you

By Adam Harding
12 September 2014

Why Protein?

Protein powder is derived from cow’s milk, and cow’s milk is naturally used to provide all the nutrients and goodness to grow their young into healthy adults. Cow’s milk is the natural growth encouraging ingredient that their calves need to grow muscle, build a strong immune system and supply the cornerstone of healthy adulthood.

When concentrated and isolated into whey protein powder all those fantastic growth encouraging attributes are multiplied and the carbohydrates, lactose and fats considerably reduced leaving a superfood ideal for any fitness lover.  Fuelling yourself with the highest grade protein ensures you reap the maximim performance benefits from the product.

It doesn’t stop there!  Whey protein has also been proven to aid muscle recovery, encourage your body to burn fat while retaining lean muscle, improve your immune system and could even help prevent cancer.

Why Grass?

First things first here cows eat grass, it is their natural diet. They have always eaten grass and will always find the green stuff when allowed to moo-ve freely. The have developed an extremely specialised digestive system to get as much goodness out as possible.

There are no health benefits to the cow or humans when it is fed grain or corn.  In fact swapping a cow’s diet from grass to corn can kill the animal if not introduced gradually with a large dose of antibiotics.

A whole host of vitamins, minerals and essential fats are found in the very greenest of grass and in New Zealand the farmers work tirelessly to ensure year round pastures that provide nearly 100% of the herd feeding requirements.

Grass fed cow’s milk:

  • Is naturally how it was intended to be
  • Contains more Conjugated Linoleic Acid (CLA), 4-5 times more than grain fed cow’s milk.
  • Contains more Omega-3 Fatty Acids

If you want ensure you are consuming the best, purest and healthiest whey protein you can get then it has to be New Zealand grass fed Whey Protein.



Why New Zealand?

It is well known in the dairy industry that New Zealand is the most advanced dairy producer in the world with strict guidelines on grass feeding and track record for free-range livestock.  This makes for healthier cows and in turn everything the cow produces is considerably healthier!

The New Zealand government also mandates that all dairy products are to be free of chemical residue, growth hormones and antibiotics.

All the information is out there for you to make an informed decision before consuming anything so do your research and choose only the best available protein concentrate and isolate from a trusted, reputable supplier. You can’t afford to miss out on the incredible health benefits here and you cannot put a price on your wellbeing.



About True Protein

True Protein helps you achieve the best possible results with pure, simple and natural ingredients.  Our products are created from only the best quality raw ingredients and 100% natural flavourings to be more nutritious for your body and better for your tastebuds.  We offer you full transparency on ingredients so you know exactly what goes into your body.  Read more

100% Pure  |  100% Taste  |  100% True


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