Pricing Changes & Incentives Restructure
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Thank you for being part of the True Wholesale Community, we greatly appreciate your loyalty to the brand.
It has been a tough couple of years for everyone and True is no exception to this. As you may already know, Covid-19 has had huge impacts on supply chain across the globe and for us this has meant the costs of our raw ingredients, packaging and shipping have increased significantly.
To ensure we can maintain our premium guarantee and continue sourcing the highest quality ingredients from all over the world, we are making some price adjustments effective Wednesday 16th March.
We have worked hard to pass on minimal costs and balance price increases with price decreases, maintaining the profit margin across the range as much as possible. For example, the wholesale price of WPI90 1kg will increase by $4.45. However, the RRP is increasing by $5.00 so the margin you will make is actually positive.
You will see the new prices when you log in to the wholesale portal from this date onwards.
For the same reasons as above, we are also revamping our incentives program. Keep an eye on your portal and inbox for exciting new offerings which will reward and recognise you in more meaningful ways. These adjustments also align with our ongoing sustainability vision.
The new program will take effect from 1st April 2022, along with an increase of our minimum spend to $350 (wholesale price).
Again, we want to thank you for your commitment and understanding through these difficult times.
The Wholesale Team