{"title":"Trending Right Now","description":"","products":[{"product_id":"wpc80","title":"WPC80","description":"\u003ch2\u003eNo 1 Whey Protein Concentrate\u003c\/h2\u003e\n\u003cp\u003eWPC80 is a New Zealand sourced whey protein concentrate powder, which in natural form possesses a protein content of 80% (24g\/30g serve). WPC80 is fast digesting and boasts an exceptional amino acid profile, making it an excellent choice for achieving a wide range of goals whether they be post-workout recovery, supporting lean muscle growth or assisting weight loss.\u003c\/p\u003e\n\u003cdiv class=\"features-wrap row\"\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-factory2\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eLeading Manufacturing Processes\u003c\/h4\u003e\n\u003cp\u003eOur whey protein concentrate is manufactured through an ultra-filtration process (UF) to provide an extremely pure and refined protein.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-check\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eContains Vitamins and Minerals\u003c\/h4\u003e\n\u003cp\u003eThis form of protein retains vital minerals such as potassium, calcium and iron as well as small amounts of Vitamin A.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-equalizer\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eHigh in Protein\u003c\/h4\u003e\n\u003cp\u003eWhey protein concentrate has one of the highest protein contents of any known substance to man. In natural form, it boasts 80%+ protein content making it ideal for supporting lean muscle growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-sync\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eFast Digesting\u003c\/h4\u003e\n\u003cp\u003eThe bioavailability of whey protein concentrate means it is quickly digested by the body to provide essential amino acids for fuel or recovery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-earth\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eNew Zealand Sourced\u003c\/h4\u003e\n\u003cp\u003eNot all protein powders are made equally, NZ proteins are considered the best in the world due to industry-leading livestock processes and strict government regulations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-dna\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eRich Amino Acid Profile\u003c\/h4\u003e\n\u003cp\u003eWhey protein concentrate contains a complete amino acid profile for rebuilding muscle and providing vital nutrition for the body.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Protein","offers":[{"title":"Rich Chocolate \/ 1 kg","offer_id":31986380013648,"sku":"WP-WPC-RCH-1000","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"French Vanilla \/ 1 kg","offer_id":31986379882576,"sku":"WP-WPC-FRV-1000","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"Banana \u0026 Honey \/ 1 kg","offer_id":31986379751504,"sku":"WP-WPC-BNH-1000","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"Natural \/ 1 kg","offer_id":31986379948112,"sku":"WP-WPC-NAT-1000","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"Choc Peanut Butter \/ 1 kg","offer_id":31986379849808,"sku":"WP-WPC-CPN-1000","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"Cookies \u0026 Cream \/ 1 kg","offer_id":32055599726672,"sku":"WP-WPC-CNC-1000","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"Salted Caramel \/ 1 kg","offer_id":31986380046416,"sku":"WP-WPC-SCA-1000","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"Mocha \/ 1 kg","offer_id":31986379915344,"sku":"WP-WPC-MOC-1000","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"Strawberry \u0026 Cream \/ 1 kg","offer_id":31986380079184,"sku":"WP-WPC-STR-1000","price":78.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0089\/0309\/8448\/files\/Pouch_Render_WPC80_RCH_white.webp?v=1747639026"},{"product_id":"hot-chocolate","title":"Hot Chocolate","description":"\u003ch2\u003eHealthy Hot Chocolate\u003c\/h2\u003e\n\u003cp\u003eTrue Hot Chocolate is a nutritionally rich collagen drink with a simple, all-natural ingredient profile. Quick and easy to prepare, our Hot Chocolate boasts a 60% protein content of over 10g in every serve.\u003c\/p\u003e\n\u003cdiv class=\"features-wrap row\"\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-earth\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003ePremium Ingredients\u003c\/h4\u003e\n\u003cp\u003eTrue Hot Chocolate is formulated with bovine collagen, natural cocoa and MCT’s sourced from all over the world to ensure a high-quality product\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-equalizer\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eNutritionally Rich\u003c\/h4\u003e\n\u003cp\u003eTrue Hot Chocolate is rich in protein and amino acids and low in sugar making it a treat you can feel good about drinking\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-diamond4\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eGreat For Hair, Skin \u0026amp; Muscles\u003c\/h4\u003e\n\u003cp\u003eCollagen production is critical to the reproduction of muscle as well as skin, hair and nail cells. Hot Chocolate provides the effective dose recommended to support your body in collagen synthesis\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-heart\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eHealthy Treat Alternative\u003c\/h4\u003e\n\u003cp\u003eFeaturing all-natural, nutritionally rich ingredients, Hot Chocolate is a healthier alternative to store-bought hot chocolate mixes\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-lotus\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eNaturally Flavoured\u003c\/h4\u003e\n\u003cp\u003eTrue Hot Chocolate contains no artificial ingredients and is simply flavoured with rich natural cocoa, coconut and monk fruit\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-checkmark-circle\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eQuick And Easy To Prepare\u003c\/h4\u003e\n\u003cp\u003eTrue Hot Chocolate is ready to enjoy in just a matter of minutes! Simply add hot water or milk to a mug and stir in hot chocolate powder\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Protein","offers":[{"title":"Rich Chocolate \/ 200 g","offer_id":32410884702288,"sku":"SN-HC-RCH-200","price":28.0,"currency_code":"AUD","in_stock":true},{"title":"Chocolate Orange \/ 200 g","offer_id":44240090726574,"sku":"SN-HC-CHO-200","price":28.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0089\/0309\/8448\/files\/Pouch_Render_HOTCHOC_RCH_white.webp?v=1747639026"},{"product_id":"protein-bars","title":"True Protein Bar","description":"\u003ch2\u003eDelicious Natural Protein Bar\u003c\/h2\u003e\n\u003cp\u003eCombining 100% natural whole foods with a well-rounded blend of grass-fed whey and bovine collagen, the TRUE PROTEIN BAR was four years in the making to deliver the tastiest high-protein bar on the market, packed with flavour and nutritional benefits.\u003c\/p\u003e\n\u003cdiv class=\"features-wrap row\"\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-equalizer\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eHigh in Protein\u003c\/h4\u003e\n\u003cp\u003eOur TRUE PROTEIN BAR boasts a high protein content per serving, derived from a well-balanced blend of collagen and whey protein concentrate to support lean muscle growth and post-workout recovery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-leaf\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eWhole Food Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe TRUE PROTEIN BAR contains a unique blend of clean, healthy whole foods including almonds, dates, chia seeds and Himalayan pink salt for the perfect flavour, texture and nutritional benefits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-dna\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eComplete Amino Acid Profile\u003c\/h4\u003e\n\u003cp\u003eThe TRUE PROTEIN BAR includes both whey protein concentrate and collagen to provide a complete amino acid profile vital for functions including muscle protein synthesis, tissue repair and nutrient absorption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-heart\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eGood for the Gut\u003c\/h4\u003e\n\u003cp\u003eMade from both soluble and insoluble fibre, the TRUE PROTEIN BAR will help keep your digestive system healthy and leave you feeling fuller for longer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-rank3\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003ePremium Flavour\u003c\/h4\u003e\n\u003cp\u003eNot all protein bars are made equal, which is why we took four years to develop ours. We have tried, tested and perfected a recipe that is as delicious as it is nutritious, boasting a soft, chewy texture and rich taste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-dinner\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eConvenient Snack\u003c\/h4\u003e\n\u003cp\u003eWhether you want a post-workout snack or mid-afternoon pick-me-up, the TRUE PROTEIN BAR is the ultimate on-the-go healthy treat, individually wrapped for your convenience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"display: none;\"\u003eAre True Protein Bars HASTA certified? Yes our Protein Bars are HASTA certified.\u003c\/p\u003e","brand":"True Protein","offers":[{"title":"Rich Chocolate \/ Box of 12","offer_id":32452684939344,"sku":"PB-BAR-RCH-BOX12","price":65.0,"currency_code":"AUD","in_stock":true},{"title":"Salted Caramel \/ Box of 12","offer_id":32452684972112,"sku":"PB-BAR-SCA-BOX12","price":65.0,"currency_code":"AUD","in_stock":true},{"title":"Cookies \u0026 Cream \/ Box of 12","offer_id":32474783219792,"sku":"PB-BAR-CNC-BOX12","price":65.0,"currency_code":"AUD","in_stock":true},{"title":"Toasted Coconut \/ Box of 12","offer_id":32474783252560,"sku":"PB-BAR-TCO-BOX12","price":65.0,"currency_code":"AUD","in_stock":true},{"title":"Choc Mint \/ Box of 12","offer_id":44761485213870,"sku":"PB-BAR-CHM-BOX12","price":65.0,"currency_code":"AUD","in_stock":true},{"title":"Choc Peanut Butter \/ Box of 12","offer_id":44761485246638,"sku":"PB-BAR-CPN-BOX12","price":65.0,"currency_code":"AUD","in_stock":true},{"title":"Blueberry Cashew \/ Box of 12","offer_id":47890438684846,"sku":"PB-BAR-BBC-BOX12","price":65.0,"currency_code":"AUD","in_stock":true},{"title":"Lemon Zest \/ Box of 12","offer_id":47890438717614,"sku":"PB-BAR-LMZ-BOX12","price":65.0,"currency_code":"AUD","in_stock":true},{"title":"Banana Bliss \/ Box of 12","offer_id":47890438750382,"sku":"PB-BAR-BNB-BOX12","price":65.0,"currency_code":"AUD","in_stock":true},{"title":"Mango Delight \/ Box of 12","offer_id":47890438783150,"sku":"PB-BAR-MND-BOX12","price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0089\/0309\/8448\/files\/Protein-Bar-Box_Render_RCH_white.webp?v=1747639022"},{"product_id":"electrolyte","title":"Electrolyte","description":"\u003ch2\u003eRapid Hydration When You Need It Most\u003c\/h2\u003e\n\u003cp\u003eTrue ELECTROLYTE is a hypotonic, science-backed electrolyte formula delivering rapid hydration when you need it most. Whether you are hydrating pre, intra or post exercise or even simply hard at work, True ELECTROLYTE will keep you performing at your peak.\u003c\/p\u003e\n\u003cdiv class=\"features-wrap row\"\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-drop2\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eEnhanced Hydration\u003c\/h4\u003e\n\u003cp\u003eElectrolytes are electrically charged minerals essential for many physiological functions in the human body, making them a crucial component to both physical and mental performance. True ELECTROLYTE efficiently transports water to the cells to ensure you are hydrated to the optimal level.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-license2\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eResearch Supported Formulation\u003c\/h4\u003e\n\u003cp\u003eTrue ELECTROLYTE has been formulated with the assistance of leading researchers in hydration. Its ratio of electrolytes has been scientifically supported to provide effective hydration and rehydration whenever you require it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-run\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eHydration for Work, Rest or Play\u003c\/h4\u003e\n\u003cp\u003eTrue ELECTROLYTE tastes amazing and ensures you are always hydrated no matter what your day entails. Simply add it to water and enjoy the benefits of enhanced hydration during exercise, sport, work or play.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-glass2\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eEffective Hypotonic Solution\u003c\/h4\u003e\n\u003cp\u003eA hypotonic solution has a lower concentration of dissolved particles than the body, meaning it can be efficiently absorbed through the gut walls via osmosis. This allows for faster hydration than isotonic or hypertonic solutions on the market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-balance\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eOptimal Blend of Sodium, Magnesium and Potassium\u003c\/h4\u003e\n\u003cp\u003eTrue ELECTROLYTE contains the optimal balance of sodium, potassium, magnesium and carbohydrates to enhance hydration. Sodium is the key driver of hydration in the body and requires a small number of carbohydrates to cross over cell membranes with the help of specially-designed transporters, SGLTs (sodium-glucose linked transporters).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-4\"\u003e\n\u003cspan class=\"pf-icon\"\u003e\u003ci class=\"icon-heart\"\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003ch4\u003eGentle on the Stomach\u003c\/h4\u003e\n\u003cp\u003eTrue ELECTROLYTE facilitates optimal gastric emptying rates to safeguard you from dreaded ‘runners gut’. True ELECTROLYTE ensures you do not feel heavy or full and can focus on performing at your peak.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"True Protein","offers":[{"title":"Tropical \/ 240g \/ NON HASTA","offer_id":37733672976558,"sku":"BL-ELECTR-TPL-240","price":45.0,"currency_code":"AUD","in_stock":true},{"title":"Lemon Burst \/ 240g \/ NON HASTA","offer_id":37733672714414,"sku":"BL-ELECTR-LMB-240","price":45.0,"currency_code":"AUD","in_stock":true},{"title":"Strawberry \/ 240g \/ NON HASTA","offer_id":46932571488430,"sku":"BL-ELECTR-STB-240","price":45.0,"currency_code":"AUD","in_stock":true},{"title":"Blueberry \/ 240g \/ NON HASTA","offer_id":46932571521198,"sku":"BL-ELECTR-BLU-240","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0089\/0309\/8448\/files\/Pouch_Render_Electrolyte_240g_TPL.webp?v=1758666883"},{"product_id":"all-natural-protein-shake","title":"All Natural Protein Shake (Box of 12)","description":"Made from ultra filtered milk sourced from grass-fed cows of New Zealand, this shake delivers 30g of pure protein without the lactose. 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